Recommended Study Sequence

This unit is a survey of the marketing process, introducing students to the marketing concept, strategic and marketing planning, marketing research, consumer and customer behaviour, issues of market segmentation, targeting and positioning as well as all the elements of the marketing mix (product/service, pricing, distribution and marketing communication strategies).

For information on this unit please contact the Unit Coordinators: Sharon Taylor (Blacktown and Campbelltown Campuses) and Jean McCartney (Parramatta Campus). This unit provides exposure to financial and management accounting information from a user viewpoint. The unit aims to provide breadth of awareness and knowledge in relevant fields of accounting essential to decision making for managers.

The development of business skills in the form of the application of information collection, analysis and evaluation, logical reasoning skills and communication skills relevent to business and economic issues.

This unit provides an opportunity for students to engage with the dynamics of the management of organisations. Students will be introduced to the connection between the way work and systems are organised and managed and their impact on individuals and societies. This is achieved by using case based opportunities to examine real life contexts. This is an essential unit for business students that can be taken by any student needing a broad initial understanding of management.

This is an introductory law unit designed to introduce the fundamentals of law in a commercial context. The unit introduces students to the basic principles of law and the legal system as well as examining some of the major areas of law that impact on commercial dealings. This unit examines the structure of the legal system, the way law is made, legal reasoning and problem solving. The main areas of law covered include contracts, torts and agency.

This unit is an introduction to economic concepts and contemporary economic issues. It introduces students to basic concepts such as markets and their operation, the behaviour of firms, the efficiency and potential failings of free markets, the role of government, key macroeconomic variables and problems such as unemployment. It illuminates these concepts via application to contemporary economic issues and debates over different theoretical perspectives. This unit also exposes students to recent developments in economics via presentations by specialist guest lecturers.

This unit introduce the application of systems theory to the conduct of business. Businesses are described in terms of integrated processes. Students appreciate the significance of inter-disciplinary principles, inter-organisational networks, and global applications in managing businesses. A broad set of factors including people, innovation, technology, processes and global management form the basis of this unit.

This Level 1 unit introduces the basic concepts and techniques of statistics that are particularly relevant to problem solving in business. It also provides a sound base for more advanced study in statistics and forecasting in subsequent sessions. Topics include: presentation of data; descriptive statistics; the role of uncertainty in business decision making; hypothesis testing; and basic forecasting.

Introduction to Economic Methods will cover basic concepts in Mathematics and Statistics to help their understanding of subjects like accounting, management, marketing, finance, and economics. In addition, the analytical techniques, concepts and models that will be discussed in this unit will play a foundation role in a Business degree. Topics include: Use of summation signs; financial mathematics; differential calculus and its application in business; collection, analysis and interpretation of data using simple descriptive statistical methods; probability distributions, and hypothesis testing.

This unit introduces students to the use of the web and recent advances in e-business technologies and applications for creating new business opportunities in the fast changing global environment. This unit involves e-business planning and strategies and provides an in depth analysis of e-business applications in various business aspects such as e-marketing, e-Customer Relationship Management, e-Supply Chain Management, and e-payment systems. This unit discusses different e-business models and the importance of security and public policy in e-business. This unit aims to provide a comprehensive overview of e-business models, strategies, technologies and applications through examples and case studies drawn from industry.

This unit investigates the different forms and representations of “intelligence”, such as Business Intelligence (BI), Knowledge Management (KM), and Competitive Intelligence (CI) and the strategic use of these for organisational competitive advantage. This is viewed in the context of decision making and the decision making process.

This unit explores the issues related to the operation of businesses in terms of their use of systems in a world that is changing technologically, economically, socially and environmentally. Each of these forces will have an impact on the operations of a business, and for a business to be successful in these changing circumstances, due recognition and appropriate responses need to be considered.

This unit explores business systems from a process perspective, emphasising the dynamic nature of the way modern business is organised. Students will gain an understanding of the techniques and tools adopted to document, analyse and design business processes. The importance of continuous improvement and the management of change will form an integral part of this unit.

This unit investigates the role of business systems in business process management and demonstrates how the combination of contemporary and emerging technologies and best business practices together can accelerate and facilitate business process performance.

Information sharing and management supported by latest systems integration tools help businesses in achieving competitive advantage. Focusing on short and long-term goals, businesses use different ways to retrieve real-time information, analyse it and provide context based meaningful services to customers and improve supply chain activities. The aim of this unit is to provide knowledge and skills for planning and implementing integrated business systems (IBS) using SAP R/3. This unit describes the importance of information management. Students will become conversant with different modules in IBS, risk management, feasibility study and implementation theories in IBS context and elements of information management.

Business Systems Practicum is a capstone unit requiring students to draw on previous studies and utilise their knowledge of business systems management to engage with industry. Students will be required to undertake research within the area of business systems management. Students will interact with organisations and a report will be made available at the conclusion of the semester to capture the student’s efforts. The focus of the report depends on the interests of the individual student, and will be formed after consultation with the lecturer.

This unit ensures students have a strong understanding of what constitutes information and knowledge and how this is acquired, used and managed in various organisational environments. It will provide students with the ability to identify various systems that are involved in the management of organisational knowledge and to be able to construct and use an effective knowledge sharing system.