Recommended Study Sequence

The introduction of broadband, internet and mobile media have transformed audiences from passive consumers to creative consumer/producers of media content. They have enriched the media experiences of audiences by facilitating the creatve use of collective intelligence and social networking while increasing levels of surveillance and diminishing personal privacy. This unit explores the uneasy fit between creative and mobile audiences, new media arts practice, global commercial significance of media arts and new media audiences today in terms of the theoretical and policy issues, and interrogates questions raised by increased access and mobility. It includes case studies of existing and emerging new media forms such as those found at YouTube, MySpace, Flickr and other mass user sites and examines the social impact and ethical issues raised by these developments. The unit is organized into three modules: Global Media Trends; The Network Society; and Key Policy Debates.

This unit offers each student the opportunity to develop a detailed media project proposal to the proof of concept/pilot stage in response to a chosen set "live" brief. Projects may be for television, online delivery or cross platform delivery. The project proposal will cover background research, precedent and case studies, specification/treatment, pilot and pitch to industry professionals. The objective is to provide a detailed specification for the major media project production unit that follows.

This professionally oriented internship consists of two components - work internship placement with Television Sydney (TVS) or a corporate media or community communications division of an organization. The focus on the internship is to research audience/community liaison and the cross media marketing plans of the organisation. During the placement students will develop a practical audience-oriented research project based on a specific agency or community group. The project could form the research stage of a project to be developed in other units of the course. These agencies may include UWS research centres, and educational and community and cultural agencies within Sydney, corporate organisations or off-shore, as agreed. Students research and develop a multiplatform project concept specifically targeted at a selected audience, with an understanding of television media markets.

This unit is designed to introduce students to the basics of reporting for television news and information programs. Students will analyse the kinds of stories commonly covered by television news and information programs and undertake their own projects. Students will also analyse he consruction and function of televisionews nd information programs within the broader media environment. Students will prepare prepackaged material and also present reports or 'location hostings' from outside the studio to be linked back to central control.

In the field of media and communication studies citizens have been largely ignored as producers of media. This unit provides an introduction to community media practices and contexts and provides an in-depth examination of contemporary community media production. In the last ten years there has been an exponential growth in research and interest on 'community media', 'alternative media', 'radical communication', 'small media', 'autonomous media', 'participatory media' and 'tactical media' and therefore this unit looks at a range of representational exemplars of community media from public access television to blogging. Case studies are chosen from Australian and international contexts leading to a better understanding of best practices in community media content production. It investigates the traditional and new media interventions of some communities, identifying how they have used the media and media production strategies to challenge dominant media structures, foster social change and cultural revitalization, preserve and re-invent values, attitudes and stories and ultimately, provide spaces for alternative media production and community building.

This unit offers an individual, or group of, student(s) the opportunity to develop, produce and evaluate a Media Project developed in the media project proposal unit. The project production will cover implementation and evaluation issues relevant to media products. The outcome is intended to be a significant media product.

This professionally oriented internship consists of two components - work internship placement with Television Sydney (TVS) or a corporate media or community communications division of an organization. The focus on the internship is to research audience/community liaison and the cross media marketing plans of the organisation. During the placement students will develop a practical audience-oriented research project based on a specific agency or community group. The project could form the research stage of a project to be developed in other units of the course. These agencies may include UWS research centres, and educational and community and cultural agencies within Sydney, corporate organisations or off-shore, as agreed. Students research and develop a multiplatform project concept specifically targeted at a selected audience, with an understanding of television media markets.

This unit is designed to introduce students to the basics of reporting for television news and information programs. Students will analyse the kinds of stories commonly covered by television news and information programs and undertake their own projects. Students will also analyse he consruction and function of televisionews nd information programs within the broader media environment. Students will prepare prepackaged material and also present reports or 'location hostings' from outside the studio to be linked back to central control.

This unit offers each student the opportunity to develop a detailed media project proposal to the proof of concept/pilot stage in response to a chosen set "live" brief. Projects may be for television, online delivery or cross platform delivery. The project proposal will cover background research, precedent and case studies, specification/treatment, pilot and pitch to industry professionals. The objective is to provide a detailed specification for the major media project production unit that follows.

This unit offers an individual, or group of, student(s) the opportunity to develop, produce and evaluate a Media Project developed in the media project proposal unit. The project production will cover implementation and evaluation issues relevant to media products. The outcome is intended to be a significant media product.