Recommended Study Sequence

Marketing Management is designed to provide an introduction to the key concepts, principles and practices that constitute the Marketing discipline. It will develop a focus on marketing as a business philosophy underpinning the activities of the firm.

This unit introduces students to the concept of the value chain and its management. The unit explores the strategic issues of the role of the value chain in developing, maintaining and growing a business. It will enable participants to understand what is required and the business models that will have to be adopted.

Courses in organisational behaviour usually concentrate on the responses of organisational participants to the stimulus of organisational phenomena such as structure, technology and management processes. Such an approach has been heavily influenced by behaviourist and humanistic psychology and functionalist sociology, and suffers from the limitations of these approaches. Given the social formation of organisations, an interactionist approach is offered. The interactionist model holds that meaning lies both within society and within individuals and is inculcated in individuals through the processes of socialisation. The individual, however, is by no means passive and seeks to impose meaning on organisational phenomena. Group behaviour is explained in terms of shared provinces of meaning as individuals collectively confront their life situations. The implications of such interactions for organisations are explored.

This unit focuses on the analytical uses of accounting information by managers. It emphasises the role of both financial and management accounting in measuring, processing and communicating information that is useful in making economic decisions.