Recommended Study Sequence

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Admission

Applications from Australian citizens and holders of permanent resident visas must be made via the Universities Admissions Centre (UAC).

International applicants must apply directly to the University of Western Sydney via UWS International.

Applicants who have undertaken studies overseas may have to provide proof of proficiency in English. Details of minimum English proficiency requirements and acceptable proof can be found on the Universities Admissions Centre website (UAC).

Overseas qualifications must be deemed by the Australian Education International - National Office of Overseas Skills Recognition (AEI-NOOSR) to be equivalent to Australian qualifications in order to be considered by UAC and UWS.

Applicants must have successfully completed an undergraduate degree in any discipline

At least 6 years FTE general work experience.

Qualification for this award requires the completion of 40 credit points from the Master of Business (Marketing), course code 2698. This includes three core units and one alternate unit.

Core Units

Marketing Management

This unit introduces marketing management to post-graduate students whose previous studies and current occupations can be quite diverse. It provides students with an appreciation of marketing concepts and principles as part of their marketing studies. In addition, it exposes students to a systematic thinking approach expected from them in postgraduate studies in marketing.

Buyer Behaviour

This unit introduces buyer or consumer to customer behaviour analysis and encompasses the study of the processes that buyers go through when they make purchase decisions.

Marketing Research

This unit aims to provide students with the tools needed to undertake and critically evaluate marketing research projects. Emphasis will be placed on the nature, functions and limitations of different research designs, data collection methods, statistical techniques for data analysis, interpretation of results, report preparation and application of research findings to marketing decision making.

Alternate Unit

For a list of alternate units please refer to 2698 Master of Business (Marketing).

Graduate Certificate in Marketing

This course prepares sutitable qualified people for managerial marketing roles through academically rigorous, practically oriented and relevant marketing education. The curriculum provides a comprehensive grounding in fundamental marketing principles and practice whilst allowing students to pursue alternates in specific marketing areas of interest. The course is ideally suited for those wishing to develop their marketing knowledge, skills and aptitude to perform as professional marketing managers.

Duration

0.5 Years FT/ 1 Year PT

Location

Westmead

How to Apply

All domestic applications for entry to UWS postgraduate courses must be made through the Universities Admissions Centre (UAC). Step by step instructions are available on the How to Apply pages.

Other UWS PG Courses

Master of Business (Marketing)

Do you need more information?

Request a course and application information pack or contact us.

Course Enquiry Form
International Course Enquiry Form

You are also invited to come along to our Business Masters Information Evening where you will be able to speak with academic staff members about the courses available, find out about the application process and network with like minded people.