Bachelor of Communication - Public Relations

The Public Relations major of the Bachelor of Communication degree gives you valuable skills and knowledge in public relations, including consultancy, media relations, event management, issues and crisis management as well as campaign development. The course focuses on the role of the public relations practitioner or adviser, and provides a theoretical framework of the industry. It also develops a strategic understanding of the public sphere from national and international viewpoints.

Like all UWS courses, the Public Relations Program is very practical. You'll have numerous opportunities to consolidate your public relations knowledge with internships and project-based learning with employers and industry. You'll also be encouraged to engage in your own workplace-related projects and produce a portfolio of final material.

UWS Public Relations students have been successful in obtaining internships at Edelman, Australian Fashion Week, Saab Australia, Professional Public Relations, Hill and Knowlton, and Burson-Marsteller.

Part time-study is only available to local students and is generally completed by day classes as there are limited night classes.

A Career in Public Relations

As a graduate of the Public Relations degree, you'll be equipped with sufficient entry-level skills and public relations decision-making expertise to be able to move into consultancy work or public relations management within corporate, private and public companies, or non-profit organisations. You may pursue roles in:

• public relations
• campaign development and management
• publicity
• media relations
• crisis communication
• event management
• public affairs

If you are interested in becoming a secondary teacher, the Bachelor of Communication Studies is a three-year exit point degree followed by the UWS secondary teacher education course.

How to Apply

All domestic applications for entry to UWS undergraduate courses must be made through the Universities Admissions Centre (UAC) (opens in a new window). Step by step instructions are available on the Apply Now pages.

All international applications for entry to UWS undergraduate courses must be made via the International Student Admission Application form. Step by step instructions are available on the International Admissions pages.