University of Western Sydney
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Admission and Unit Information - Bachelor of Information and Communication Technology / Bachelor of Business and Commerce

Accreditation

The Bachelor of Information and Communications Technology is currently accredited with the Australian Computer Society (ACS) at Professional level.

Admission

Eligibility for admission to the Bachelor of Information and Communications Technology/Bachelor of Business and Commerce is based on the following requirements:

Assumed knowledge required: HSC Mathematics and two units of HSC English.

Applications from Australian and New Zealand citizens and holders of permanent resident visas must be made via the Universities Admissions Centre (UAC).

Applicants who have undertaken studies overseas may have to provide proof of proficiency in English. Local and International applicants who are applying through the Universities Admissions Centre (UAC) will find details of minimum English proficiency requirements and acceptable proof on the UAC website. Local applicants applying directly to UWS should also use the information provided on the UAC website.

http://www.uac.edu.au/

International applicants must apply directly to the University of Western Sydney via UWS International.

International students applying to UWS through UWS International can find details of minimum English proficiency requirements and acceptable proof on the UWS International website.

http://pubsites.uws.edu.au/international/

Overseas qualifications must be deemed by the Australian Education International - National Office of Overseas Skills Recognition (AEI-NOOSR) to be equivalent to Australian qualifications in order to be considered by UAC and UWS.

Course Structure

Qualification for this award requires the successful completion of 320 credit points as per the structure below.

Students are eligible to graduate with a Bachelor of Information and Communications Technology, on completion of all the 24 units listed in the first three years of the relevant sequence below.

The conceptual design of this Bachelor of Information and Communications Technology/Bachelor of Business and Commerce double degree is as follows.

1) Years 1 to 3 students complete their BICT (16 units) and two elective units;

2) Also, in Years 1 to 3 students complete five common BBC core units and one BBC Major unit. Students may also elect to take two alternate BBC units in Year 1 which will be deemed equivalent to two BICT units. In Year 4 they complete eight BBC Major units.

3) Students within this course will only be permitted to undertake the following majors within 2753 Bachelor Business and Commerce.

* Applied Finance

* Hospitality Management

* Human Resource Development and Organisational Development

* International Business

* Management

* Marketing

* Sport Management

Please note that the Sport Management major is only offered at Campbelltown campus.

Bachelor of Information and Communications Technology/ Bachelor of Business and Commerce (Applied Finance)

Parramatta and Campbelltown campus

Year 1

Autumn session

Systems Analysis and Design

This unit provides an introduction to systems analysis and design. Incorporating systems concepts, theories and methodologies, this unit provides students with elementary problem solving experience in computerised information systems. Students will gain the ability to derive systems requirements from problem definitions and to produce system models using process, data, object and network modelling. Design and implementation issues include, (but may not be limited to), elementary database design, input, output and user interface design and prototyping. Students are also introduced to roles and responsibilities in information systems development, selection of packaged solutions and the principles of software quality.

Programming Fundamentals

As a first unit in computer programming, Programming Fundamentals covers basic computer architecture, basic data and file structures, concept of algorithms, programming constructs, programming language features and functions, program design, test design, basic documentation. A high level programming language is employed to solve problems in a structured manner.

Choose one of

Business Academic Skills

This is a foundation unit that addresses academic essay writing skills relevant to business and economic issues. The unit is designed to develop basic student proficiencies such as information collection, analysis and evaluation, and logical reasoning skills. Through the analysis of ethical issues, this unit teaches students to research; reference using the College of Business and Law's Harvard style; analyse data; develop an argument; and write an academic essay.

Principles of Professional Communication 1

The unit provides students with an introductory understanding of a range of communication theories and practices necessary for academic work and professional success.

Choose one of

Statistical Decision Making

Statistical Decision Making introduces students to various statistical techniques supporting the study of computing and science. Presentation of the content will emphasize the correct principles and procedures for collecting and analysing scientific data, using information and communication technologies. Topics include describing different sets of data, probability distributions, statistical inference, and simple linear regression and correlation.

Statistics for Business

Statistics for Business introduces the basic concepts and techniques of statistics that are particularly relevant to problem solving in business. It also provides a sound base for more advanced study in statistics and forecasting in subsequent sessions. Topics include: presentation of data; descriptive statistics; the role of uncertainty in business decision making; hypothesis testing; and basic forecasting.

Spring session

Marketing Principles

This unit is a survey of the marketing process, introducing students to the marketing concept, strategic and marketing planning, marketing research, consumer and customer behaviour, issues of market segmentation, targeting and positioning as well as all the elements of the marketing mix (product/service, pricing, distribution and marketing communication strategies).

Object Oriented Analysis

Analyzing and modeling requirements using the object-oriented (OO) approach is the core strength of this unit. The system analysis is taken to greater depths within the context of Object Orientation. The Unified Modeling Language version 2.0 (notably use cases, activity diagrams, class diagrams and sequence diagrams) is used as a modeling standard for creating OO models in the problem space. This unit also covers methodologies for OO analysis work through practical case studies.

Computer Networking

Computer Networking is an introductory unit in computer systems networking. It covers basic networking technologies, Ethernet fundamentals, ISO OSI model, routing, switching and subnetting, the Internet architecture, networking protocols including TCP/IP, important networking devices such as repeaters, hubs, bridges, switches, routers and gateways, basic management and security issues. This unit is also the first of three units, which will prepare students for industry based networking certification (CCNA).

Database Design and Development

The main purpose of this unit is to provide students with an opportunity to gain a basic knowledge of database design and development including data modeling methods, techniques for database design using a set of business rules that are derived from a case study and finally implementation of the database using a commercial relational database management system. The unit also examines a number of important database concepts such as database administration, concurrency, backup and recovery and security. At the same time student learning and intercommunication skills are enhanced by running tutorial presentations and group assignments.

Year 2

Autumn session

Management Dynamics

This unit provides an opportunity for students to engage with the dynamics of the management of organisations. Students will be introduced to the connection between the way work and systems are organised and managed and their impact on individuals and societies. This is achieved by using case based opportunities to examine real life contexts. This is an essential unit for business students that can be taken by any student needing a broad initial understanding of management.

Technologies for Web Applications

Building on material covered in Programming Fundamentals this unit introduces students to the basics of developing interactive and dynamic web applications from both the client and server perspective. The unit covers web site design, web site development, web page accessibility and usability, XHTML, CSS, client side and server side scripting, database interaction, web site promotion (SEO), legal issues and web security.

Programming Techniques

This unit builds on the programming foundation laid in the unit Programming Fundamentals. Utilising an object-oriented language it continues the development of programming skills and methodologies required for professional programming and for further study in later computing units. Topics covered include object-oriented programming techniques of encapsulation, inheritance and polymorphism, programming concepts including pointers, references, multi-dimensional arrays, strings, file I/O, and abstract data types.

Computer Networks and Internets

This unit extends on the work undertaken in the prerequisite unit and provides students with an in-depth understanding of the role of TCP/IP, ICMP and routing protocols used in IP networks and internetworks. Students will learn about the critical role of routing protocols and how to design, construct and implement small internets. Students will also learn how to perform basic management and security tasks in a practical, hands-on fashion using Cisco routers and other networking equipment. This is the second of three units that prepares the student for industry based networking certification (CCNA).

Spring session

Web Systems Development

In this unit students further develop their theoretical and practical skills in designing and developing web based information systems using systems analysis, programming, database, human computer interaction and web technologies skills that they have learnt in previous units. Current web development technologies and/or frameworks will be utilised to build a complex web information system in a collaborative web development team. Techniques of porting web systems to mobile platforms will also be explored.

Discrete Structures and Complexity

The fact that computers work at all in the way they do is due to the formal mathematical structure that is used in their design. The same holds for establishing important matters such as the reliability of our computer networks. This unit presents, in their computing context, a range of mathematical concepts that are essential for understanding a number of topics concerning computers: the ways they work, they ways they interact, and the ways we interact with them.

Introduction to Business Law

This is an introductory law unit designed to introduce the fundamentals of law in a commercial context. The unit introduces students to the basic principles of law and the legal system as well as examining some of the major areas of law that impact on commercial dealings. This unit examines the structure of the legal system, the way law is made and the main areas of law relevant to starting and running a business including contracts, torts and consumer protection.

Principles of Economics

This unit is an introduction to economic concepts and contemporary economic issues. It introduces students to basic concepts such as markets and their operation, the behaviour of firms, the efficiency and potential failings of free markets, the role of government, key macroeconomic variables and problems such as unemployment. It illuminates these concepts via application to contemporary economic issues and debates over different theoretical perspectives. This unit also exposes students to recent developments in economics via presentations by specialist guest lecturers.

Year 3

Autumn session

Human-Computer Interaction

A key component to the discipline of Information Systems is the understanding and the advocacy of the user in the development of IT applications and systems. IT graduates must develop a mind-set that recognizes the importance of users and organizational contexts. They must employ user-centered methodologies in the development, evaluation, and deployment of IT applications and systems. This unit examines human-computer interaction in order to develop and evaluate software, websites and information systems that not only look professional but are usable, functional and accessible.

Professional Development

This is a final year unit that builds on foundation and intermediate computing units to prepare students for professional experience. The unit covers the content in three modules as 1) Ethics and Professional Code of Conduct, 2) Project Management, and 3) Legal, Social, Environmental issues, Quality Assurance and IT Compliance. The content covered in these three modules are carefully designed to fill in the gaps in knowledge that is not so far covered previous units in preparing students for the challenging projects units and professional working life ahead. This unit is a pre-requisite to the capstone project, covered in Professional Experience Project unit.

Operating Systems Programming

This unit provides the knowledge of the internal structure and functionality of Operating Systems. An operating system defines an abstraction of hardware behaviour and provides a range of services more suitable for ICT application development than what raw hardware could deliver, in terms of convenience, efficiency and security. It is important that ICT Professionals have some understanding of how these services are realized. For ICT Professionals whose role includes supporting the operating system this unit provides the introduction to the relevant theory and practice.

Accounting Information for Managers

This unit provides exposure to financial and management accounting information from a user of accounting information viewpoint. The unit aims to provide breadth of awareness and knowledge in relevant fields of accounting essential to decision making for managers.

Spring session

Professional Experience

Professional Experience is a final year capstone project unit. This unit provides opportunities for students to gain hands-on experience in software systems requirements definition, analysis, design and implementation, in a real-world setting. Students work in groups, guided by an academic supervisor or an industry mentor, in achieving the goals set by the client that provides the project. Suitable projects are sourced from external organisations or within UWS by way of giving the students professional experience in independent learning and reflective practice.

Corporate Financial Management

This unit introduces the fundamental concepts of finance theory and the tools of financial decision making in the context of the Australian institutional environment. These concepts relate primarily to the time value of money, risk and return, capital budgeting and capital structure. The unit's purpose is to develop an understanding of the basic practices of financial management from the perspective of a firm (both large and small). Students examine the investment, financing and dividend decisions of corporations.

And two electives

Year 4

Autumn session

The Australian Macroeconomy

This unit is an introduction to macroeconomic concepts, analysis and issues in the Australian context. Basic concepts introduced and applied include: national income accounting, economic structure, price indexes and inflation, the balance of payments, and labour market aggregates. These concepts are applied in describing and explaining the recent evolution of the Australian economy in terms of growth, structural change, price stability, and employment. This leads to a discussion of major policy issues such as the role of governments in managing economic fluctuations, and the implications of Australia's foreign liabilities. The course ends with a brief introduction to modelling income determination.

Financial Institutions and Markets

The investment, financing and risk management decisions that all firms make are implemented by creating and trading financial instruments in financial markets, often with the involvement of a variety of institutions. Using the Australian financial system as an illustration, this unit introduces students to the theory and functions of financial intermediaries and the operation of financial systems. Students also develop an understanding of the role and functions of markets in equities, debt, foreign exchange, options and futures, and theories of interest rate determination and the term structure of interest rates.

Economics and Finance Engagement Project

This unit will provide students with exposure to problems with which economists and finance professionals are confronted in their daily work. They will be confronted with the multi-dimensional nature of the issues addressed by economists and finance professionals in real-life. Students will need to consider the nature of the problems as well as how realistic the solutions they are proposing are, and will learn how to systematically reflect on their contribution to the industry or community setting with which they engage.

And one alternate unit

Spring session

Economic Modelling

This unit builds on concepts explored in Introduction to Economic Methods. The unit broadens the application of the stochastic linear model in econometrics, exploring its use in the estimation of economic models and in the testing of economic hypotheses associated with these models. The emphasis is on learning by doing in small group workshops.

Investment Management

This unit describes the theory and practice of investment decision making. The general objective of the unit is to introduce students to the tools of financial decision making by providing a conceptual framework within which the key financial decision of investment can be analysed. The objectives of this unit are as follows: To provide an overview of the theory of investing in Australian Financial Markets: Equity Markets in Australia, Stock Exchange Trading, Taxation, Australian Debt Markets: Money and Bond Markets. International Investment Environment Foreign Exchange, Equity Debt and Property Market; To apply theoretical concepts of investing to practical applications; Evaluate Asset Allocation, Security selection and Security analysis in Australian Derivatives Markets, International Derivatives Market; Describe Equity Valuation Models, Macro and Industry Analysis of Share Markets; Futures and Forward Contracts. Characteristics of futures/forwards; Analyse Qualitative and Quantitative Stock Selection; Be knowledgeable about Investor Preferences and Passive and Active Portfolio Management; Describe the risk-return trade-off and know the meaning of efficient markets.

And two alternate units

Alternate units

Portfolio Management

This unit covers the contemporary theory of portfolio analysis and management. Topics include: risk and diversification; the two and n security case; the Markowitz efficient frontier; investor indifference curves and optimal portfolios; CML and optimal portfolios; beta, SML and the discount rate re-visited; Sharpe single index model and APT asset allocation; investments to the portfolio and portfolio strategies; measuring portfolio performance and security selection decisions; active portfolio management; international diversification; process of portfolio management; and risk management and hedging.

International Finance

The study of international finance from the vantage point of a multinational enterprise provides students with a global insight into international trade for both manufactured and financial products. The unit recognises the increasing importance of global integration of money and capital markets - a trend that is creating expanded opportunities for both investors and organisations that need to raise capital. The recognition and management of risks associated with international operations are explored including cost of capital and financial structure, international financial markets crisis, international financial management, international monetary system, international diversification, foreign exchange risk management including the use of futures and options, foreign investment analysis, determination of exchange rates, balance of payments analysis, international debt crisis and country risk analysis.

The Superannuation Industry

This unit provides students with an understanding of the economics of retirement and retirement income provision, with particular emphasis on the Australian superannuation industry. On completion of this unit, students should have a comprehensive understanding of superannuation in Australia, as well as an appreciation of the economic issues associated with alternative models of retirement income provision.

Derivatives

This unit provides an introduction to trading and the theory of pricing of options, futures and other derivative products currently used in the domestic and international financial markets.

Behavioural Finance

Traditional theories of finance are based the assumption that investors are both rational and utility maximizing. The Efficient Markets Hypothesis in particular has assumptions about investor behaviour which underpin its key predictions. The tenants of beharioural finance disputes the validity of these assumptions. This unit challenges traditional theory by examining how decision making and investor behaviour may be driven by personal and market psychology.

Financial Economics

This unit provides students with a unifying theoretical perspective on the most important concepts in the field of finance. The presentation is rigorous and students develop their ability to critically evaluate the principal theoretical results in the finance literature.

Bachelor of Information and Communications Technology/ Bachelor of Business and Commerce (Hospitality Management)

Parramatta campus

Year 1

Autumn session

Systems Analysis and Design

This unit provides an introduction to systems analysis and design. Incorporating systems concepts, theories and methodologies, this unit provides students with elementary problem solving experience in computerised information systems. Students will gain the ability to derive systems requirements from problem definitions and to produce system models using process, data, object and network modelling. Design and implementation issues include, (but may not be limited to), elementary database design, input, output and user interface design and prototyping. Students are also introduced to roles and responsibilities in information systems development, selection of packaged solutions and the principles of software quality.

Programming Fundamentals

As a first unit in computer programming, Programming Fundamentals covers basic computer architecture, basic data and file structures, concept of algorithms, programming constructs, programming language features and functions, program design, test design, basic documentation. A high level programming language is employed to solve problems in a structured manner.

Choose one of

Principles of Professional Communication 1

The unit provides students with an introductory understanding of a range of communication theories and practices necessary for academic work and professional success.

Business Academic Skills

This is a foundation unit that addresses academic essay writing skills relevant to business and economic issues. The unit is designed to develop basic student proficiencies such as information collection, analysis and evaluation, and logical reasoning skills. Through the analysis of ethical issues, this unit teaches students to research; reference using the College of Business and Law's Harvard style; analyse data; develop an argument; and write an academic essay.

Choose one of

Statistics for Business

Statistics for Business introduces the basic concepts and techniques of statistics that are particularly relevant to problem solving in business. It also provides a sound base for more advanced study in statistics and forecasting in subsequent sessions. Topics include: presentation of data; descriptive statistics; the role of uncertainty in business decision making; hypothesis testing; and basic forecasting.

Statistical Decision Making

Statistical Decision Making introduces students to various statistical techniques supporting the study of computing and science. Presentation of the content will emphasize the correct principles and procedures for collecting and analysing scientific data, using information and communication technologies. Topics include describing different sets of data, probability distributions, statistical inference, and simple linear regression and correlation.

Spring session

Marketing Principles

This unit is a survey of the marketing process, introducing students to the marketing concept, strategic and marketing planning, marketing research, consumer and customer behaviour, issues of market segmentation, targeting and positioning as well as all the elements of the marketing mix (product/service, pricing, distribution and marketing communication strategies).

Object Oriented Analysis

Analyzing and modeling requirements using the object-oriented (OO) approach is the core strength of this unit. The system analysis is taken to greater depths within the context of Object Orientation. The Unified Modeling Language version 2.0 (notably use cases, activity diagrams, class diagrams and sequence diagrams) is used as a modeling standard for creating OO models in the problem space. This unit also covers methodologies for OO analysis work through practical case studies.

Computer Networking

Computer Networking is an introductory unit in computer systems networking. It covers basic networking technologies, Ethernet fundamentals, ISO OSI model, routing, switching and subnetting, the Internet architecture, networking protocols including TCP/IP, important networking devices such as repeaters, hubs, bridges, switches, routers and gateways, basic management and security issues. This unit is also the first of three units, which will prepare students for industry based networking certification (CCNA).

Database Design and Development

The main purpose of this unit is to provide students with an opportunity to gain a basic knowledge of database design and development including data modeling methods, techniques for database design using a set of business rules that are derived from a case study and finally implementation of the database using a commercial relational database management system. The unit also examines a number of important database concepts such as database administration, concurrency, backup and recovery and security. At the same time student learning and intercommunication skills are enhanced by running tutorial presentations and group assignments.

Year 2

Autumn session

Management Dynamics

This unit provides an opportunity for students to engage with the dynamics of the management of organisations. Students will be introduced to the connection between the way work and systems are organised and managed and their impact on individuals and societies. This is achieved by using case based opportunities to examine real life contexts. This is an essential unit for business students that can be taken by any student needing a broad initial understanding of management.

Technologies for Web Applications

Building on material covered in Programming Fundamentals this unit introduces students to the basics of developing interactive and dynamic web applications from both the client and server perspective. The unit covers web site design, web site development, web page accessibility and usability, XHTML, CSS, client side and server side scripting, database interaction, web site promotion (SEO), legal issues and web security.

Programming Techniques

This unit builds on the programming foundation laid in the unit Programming Fundamentals. Utilising an object-oriented language it continues the development of programming skills and methodologies required for professional programming and for further study in later computing units. Topics covered include object-oriented programming techniques of encapsulation, inheritance and polymorphism, programming concepts including pointers, references, multi-dimensional arrays, strings, file I/O, and abstract data types.

Computer Networks and Internets

This unit extends on the work undertaken in the prerequisite unit and provides students with an in-depth understanding of the role of TCP/IP, ICMP and routing protocols used in IP networks and internetworks. Students will learn about the critical role of routing protocols and how to design, construct and implement small internets. Students will also learn how to perform basic management and security tasks in a practical, hands-on fashion using Cisco routers and other networking equipment. This is the second of three units that prepares the student for industry based networking certification (CCNA).

Spring session

Web Systems Development

In this unit students further develop their theoretical and practical skills in designing and developing web based information systems using systems analysis, programming, database, human computer interaction and web technologies skills that they have learnt in previous units. Current web development technologies and/or frameworks will be utilised to build a complex web information system in a collaborative web development team. Techniques of porting web systems to mobile platforms will also be explored.

Discrete Structures and Complexity

The fact that computers work at all in the way they do is due to the formal mathematical structure that is used in their design. The same holds for establishing important matters such as the reliability of our computer networks. This unit presents, in their computing context, a range of mathematical concepts that are essential for understanding a number of topics concerning computers: the ways they work, they ways they interact, and the ways we interact with them.

Introduction to Business Law

This is an introductory law unit designed to introduce the fundamentals of law in a commercial context. The unit introduces students to the basic principles of law and the legal system as well as examining some of the major areas of law that impact on commercial dealings. This unit examines the structure of the legal system, the way law is made and the main areas of law relevant to starting and running a business including contracts, torts and consumer protection.

Principles of Economics

This unit is an introduction to economic concepts and contemporary economic issues. It introduces students to basic concepts such as markets and their operation, the behaviour of firms, the efficiency and potential failings of free markets, the role of government, key macroeconomic variables and problems such as unemployment. It illuminates these concepts via application to contemporary economic issues and debates over different theoretical perspectives. This unit also exposes students to recent developments in economics via presentations by specialist guest lecturers.

Year 3

Autumn session

Human-Computer Interaction

A key component to the discipline of Information Systems is the understanding and the advocacy of the user in the development of IT applications and systems. IT graduates must develop a mind-set that recognizes the importance of users and organizational contexts. They must employ user-centered methodologies in the development, evaluation, and deployment of IT applications and systems. This unit examines human-computer interaction in order to develop and evaluate software, websites and information systems that not only look professional but are usable, functional and accessible.

Professional Development

This is a final year unit that builds on foundation and intermediate computing units to prepare students for professional experience. The unit covers the content in three modules as 1) Ethics and Professional Code of Conduct, 2) Project Management, and 3) Legal, Social, Environmental issues, Quality Assurance and IT Compliance. The content covered in these three modules are carefully designed to fill in the gaps in knowledge that is not so far covered previous units in preparing students for the challenging projects units and professional working life ahead. This unit is a pre-requisite to the capstone project, covered in Professional Experience Project unit.

Operating Systems Programming

This unit provides the knowledge of the internal structure and functionality of Operating Systems. An operating system defines an abstraction of hardware behaviour and provides a range of services more suitable for ICT application development than what raw hardware could deliver, in terms of convenience, efficiency and security. It is important that ICT Professionals have some understanding of how these services are realized. For ICT Professionals whose role includes supporting the operating system this unit provides the introduction to the relevant theory and practice.

Managing Service and Experience

As service provision becomes increasingly important across a number of industries, some firms are moving beyond the idea of providing a service to providing a total customer experience. Managing Service and Experience introduces students to the exciting concepts of management in the service and experience economy. The unit examines the development of the experience economy and the specialist skills required to manage commercial organisations in the emerging experience economy. Key areas which are covered include: the experience economy, the characteristics of service, service development, service evaluation & service improvement.

Spring session

Professional Experience

Professional Experience is a final year capstone project unit. This unit provides opportunities for students to gain hands-on experience in software systems requirements definition, analysis, design and implementation, in a real-world setting. Students work in groups, guided by an academic supervisor or an industry mentor, in achieving the goals set by the client that provides the project. Suitable projects are sourced from external organisations or within UWS by way of giving the students professional experience in independent learning and reflective practice.

Accounting Information for Managers

This unit provides exposure to financial and management accounting information from a user of accounting information viewpoint. The unit aims to provide breadth of awareness and knowledge in relevant fields of accounting essential to decision making for managers.

And two electives

Year 4

Autumn session

Managing the Accommodation Experience

The accommodation sector is an integral part of the hospitality experience. It requires the combination of intangible service and experience with the tangibility of a product which is used by guests. The need to stay competitive in this growing and competitive market creates a need for organisations to look beyond the historical components such as affordability, suitability and luxury. This unit gives students the opportunity to develop an understanding of these accommodation issues as they relate to hospitality organisations.

Managing the Food and Beverage Experience

The provision of Food and Beverage is a key component of the hospitality industry and is a prominent feature of the experience economy. Future managers and decision-makers need a thorough knowledge of the nature and characteristics of modern food and beverage service to gain competitive advantage. This unit draws upon traditional gastronomy to examine the role of food & beverage in society. A systems approach to food and beverage service management is then utilized to understanding the delivery of a food and beverage experience.

Hospitality Industry

With focus on the experiential nature of hospitality products, the unit canvasses a contemporary selection of specialised food services, lodging and other hospitality businesses, including resorts, cruise ships and registered clubs. The unit develops students understanding of the micro and macro environments of such businesses, with concentration on the factors influencing business development. There is also consideration of the design, development and commercial viability of such products, especially in the context of consumer expectations.

Service Industry Studies

Service Industry Studies is designed to allow students to develop skills of research planning, execution, interpretation and results dissemination from service industry research projects. Students will learn about and have an opportunity to prepare a literature review, conduct research on a 'problem', collect, analyse and present data on a hypothetical or case based service business issue. Strategies and recommendations in the form of a report will be the outcome of the unit.

Spring session

Hospitality Management Operations

Hospitality Management Operations emphasises the role of operations management in the hospitality sector, especially as an element of corporate strategy. The unit demonstrates how operations management is related to, and aligned with, the other functional areas of a hospitality organisation. The field of study includes revenue management in the hospitality industry, as well as variety of qualitative and quantitative techniques to enable students to analyse problems in hospitality operations.

Sport and Hospitality Event Management

An essential part of many sport and hospitality businesses involves the organisation and management of special events and the facilities which host them. Sport and Hospitality Event Management provides knowledge and understanding by giving students the opportunity to practically apply skills and knowledge through development and execution of their own special event. The unit calls for students to apply previously learned management strategies, leadership theories, communication skills, and staff management to facilitate their event projects.

Planning and Design of Hospitality Facilities

An understanding of planning and design is critical to the effective long-term sustainability and performance of hospitality businesses. Planning and Design of Hospitality Facilities provides a unique opportunity for students to learn about contemporary planning a design issues including: an examination of design processes; the role of government and building authorities; design principles for hospitality facilities; sustainability; and managerial aspects related to commissioning and evaluating hospitality facilities.

Hospitality Management Applied Project

Students studying Hospitality Management Applied Project may have the opportunity to undertake an international field trip to experience the hospitality industry from an international perspective. This unit provides students a unique opportunity to integrate knowledge gained from operational and theoretical perspectives of hospitality studies into application in an engaged research project in hospitality management. Students will engage in comprehensive projects which bring together real world industry problems and hospitality theory.

Bachelor of Information and Communications Technology/ Bachelor of Business and Commerce (Human Resource Management and Industrial Relations)

Parramatta and Campbelltown campus

Year 1

Autumn session

Programming Fundamentals

As a first unit in computer programming, Programming Fundamentals covers basic computer architecture, basic data and file structures, concept of algorithms, programming constructs, programming language features and functions, program design, test design, basic documentation. A high level programming language is employed to solve problems in a structured manner.

Systems Analysis and Design

This unit provides an introduction to systems analysis and design. Incorporating systems concepts, theories and methodologies, this unit provides students with elementary problem solving experience in computerised information systems. Students will gain the ability to derive systems requirements from problem definitions and to produce system models using process, data, object and network modelling. Design and implementation issues include, (but may not be limited to), elementary database design, input, output and user interface design and prototyping. Students are also introduced to roles and responsibilities in information systems development, selection of packaged solutions and the principles of software quality.

Choose one of

Business Academic Skills

This is a foundation unit that addresses academic essay writing skills relevant to business and economic issues. The unit is designed to develop basic student proficiencies such as information collection, analysis and evaluation, and logical reasoning skills. Through the analysis of ethical issues, this unit teaches students to research; reference using the College of Business and Law's Harvard style; analyse data; develop an argument; and write an academic essay.

Principles of Professional Communication 1

The unit provides students with an introductory understanding of a range of communication theories and practices necessary for academic work and professional success.

Choose one of

Statistical Decision Making

Statistical Decision Making introduces students to various statistical techniques supporting the study of computing and science. Presentation of the content will emphasize the correct principles and procedures for collecting and analysing scientific data, using information and communication technologies. Topics include describing different sets of data, probability distributions, statistical inference, and simple linear regression and correlation.

Statistics for Business

Statistics for Business introduces the basic concepts and techniques of statistics that are particularly relevant to problem solving in business. It also provides a sound base for more advanced study in statistics and forecasting in subsequent sessions. Topics include: presentation of data; descriptive statistics; the role of uncertainty in business decision making; hypothesis testing; and basic forecasting.

Spring session

Marketing Principles

This unit is a survey of the marketing process, introducing students to the marketing concept, strategic and marketing planning, marketing research, consumer and customer behaviour, issues of market segmentation, targeting and positioning as well as all the elements of the marketing mix (product/service, pricing, distribution and marketing communication strategies).

Object Oriented Analysis

Analyzing and modeling requirements using the object-oriented (OO) approach is the core strength of this unit. The system analysis is taken to greater depths within the context of Object Orientation. The Unified Modeling Language version 2.0 (notably use cases, activity diagrams, class diagrams and sequence diagrams) is used as a modeling standard for creating OO models in the problem space. This unit also covers methodologies for OO analysis work through practical case studies.

Computer Networking

Computer Networking is an introductory unit in computer systems networking. It covers basic networking technologies, Ethernet fundamentals, ISO OSI model, routing, switching and subnetting, the Internet architecture, networking protocols including TCP/IP, important networking devices such as repeaters, hubs, bridges, switches, routers and gateways, basic management and security issues. This unit is also the first of three units, which will prepare students for industry based networking certification (CCNA).

Database Design and Development

The main purpose of this unit is to provide students with an opportunity to gain a basic knowledge of database design and development including data modeling methods, techniques for database design using a set of business rules that are derived from a case study and finally implementation of the database using a commercial relational database management system. The unit also examines a number of important database concepts such as database administration, concurrency, backup and recovery and security. At the same time student learning and intercommunication skills are enhanced by running tutorial presentations and group assignments.

Year 2

Autumn session

Management Dynamics

This unit provides an opportunity for students to engage with the dynamics of the management of organisations. Students will be introduced to the connection between the way work and systems are organised and managed and their impact on individuals and societies. This is achieved by using case based opportunities to examine real life contexts. This is an essential unit for business students that can be taken by any student needing a broad initial understanding of management.

Technologies for Web Applications

Building on material covered in Programming Fundamentals this unit introduces students to the basics of developing interactive and dynamic web applications from both the client and server perspective. The unit covers web site design, web site development, web page accessibility and usability, XHTML, CSS, client side and server side scripting, database interaction, web site promotion (SEO), legal issues and web security.

Programming Techniques

This unit builds on the programming foundation laid in the unit Programming Fundamentals. Utilising an object-oriented language it continues the development of programming skills and methodologies required for professional programming and for further study in later computing units. Topics covered include object-oriented programming techniques of encapsulation, inheritance and polymorphism, programming concepts including pointers, references, multi-dimensional arrays, strings, file I/O, and abstract data types.

Computer Networks and Internets

This unit extends on the work undertaken in the prerequisite unit and provides students with an in-depth understanding of the role of TCP/IP, ICMP and routing protocols used in IP networks and internetworks. Students will learn about the critical role of routing protocols and how to design, construct and implement small internets. Students will also learn how to perform basic management and security tasks in a practical, hands-on fashion using Cisco routers and other networking equipment. This is the second of three units that prepares the student for industry based networking certification (CCNA).

Spring session

Web Systems Development

In this unit students further develop their theoretical and practical skills in designing and developing web based information systems using systems analysis, programming, database, human computer interaction and web technologies skills that they have learnt in previous units. Current web development technologies and/or frameworks will be utilised to build a complex web information system in a collaborative web development team. Techniques of porting web systems to mobile platforms will also be explored.

Discrete Structures and Complexity

The fact that computers work at all in the way they do is due to the formal mathematical structure that is used in their design. The same holds for establishing important matters such as the reliability of our computer networks. This unit presents, in their computing context, a range of mathematical concepts that are essential for understanding a number of topics concerning computers: the ways they work, they ways they interact, and the ways we interact with them.

Introduction to Business Law

This is an introductory law unit designed to introduce the fundamentals of law in a commercial context. The unit introduces students to the basic principles of law and the legal system as well as examining some of the major areas of law that impact on commercial dealings. This unit examines the structure of the legal system, the way law is made and the main areas of law relevant to starting and running a business including contracts, torts and consumer protection.

Principles of Economics

This unit is an introduction to economic concepts and contemporary economic issues. It introduces students to basic concepts such as markets and their operation, the behaviour of firms, the efficiency and potential failings of free markets, the role of government, key macroeconomic variables and problems such as unemployment. It illuminates these concepts via application to contemporary economic issues and debates over different theoretical perspectives. This unit also exposes students to recent developments in economics via presentations by specialist guest lecturers.

Year 3

Autumn session

Human-Computer Interaction

A key component to the discipline of Information Systems is the understanding and the advocacy of the user in the development of IT applications and systems. IT graduates must develop a mind-set that recognizes the importance of users and organizational contexts. They must employ user-centered methodologies in the development, evaluation, and deployment of IT applications and systems. This unit examines human-computer interaction in order to develop and evaluate software, websites and information systems that not only look professional but are usable, functional and accessible.

Professional Development

This is a final year unit that builds on foundation and intermediate computing units to prepare students for professional experience. The unit covers the content in three modules as 1) Ethics and Professional Code of Conduct, 2) Project Management, and 3) Legal, Social, Environmental issues, Quality Assurance and IT Compliance. The content covered in these three modules are carefully designed to fill in the gaps in knowledge that is not so far covered previous units in preparing students for the challenging projects units and professional working life ahead. This unit is a pre-requisite to the capstone project, covered in Professional Experience Project unit.

Operating Systems Programming

This unit provides the knowledge of the internal structure and functionality of Operating Systems. An operating system defines an abstraction of hardware behaviour and provides a range of services more suitable for ICT application development than what raw hardware could deliver, in terms of convenience, efficiency and security. It is important that ICT Professionals have some understanding of how these services are realized. For ICT Professionals whose role includes supporting the operating system this unit provides the introduction to the relevant theory and practice.

Accounting Information for Managers

This unit provides exposure to financial and management accounting information from a user of accounting information viewpoint. The unit aims to provide breadth of awareness and knowledge in relevant fields of accounting essential to decision making for managers.

Spring session

Professional Experience

Professional Experience is a final year capstone project unit. This unit provides opportunities for students to gain hands-on experience in software systems requirements definition, analysis, design and implementation, in a real-world setting. Students work in groups, guided by an academic supervisor or an industry mentor, in achieving the goals set by the client that provides the project. Suitable projects are sourced from external organisations or within UWS by way of giving the students professional experience in independent learning and reflective practice.

Managing People at Work

Managing People at Work provides an introductory framework for the study of employment relations. The unit is approached from a stakeholder perspective, emphasising the way that management, labour and the state, along with other key stakeholders, act, both separately and together, to structure the employment relationship. In doing so, the unit integrates industrial relations and human resource management theory and practice, illustrating the links between the two disciplines. The content of the unit is structured so as to provide an initial introduction to the disciplines of industrial relations, human resource management, and employment relations, and to the key stakeholders in the employment relationship. Building on this framework, a theoretical and empirical analysis of employment relations processes is provided, with particular emphasis given to recent changes in the role and perspectives of stakeholders.

And two electives

Year 4

Autumn session

Enterprise Industrial Relations

This unit looks at workplace reform and restructuring -- the devolution approach to industrial relations management, workplace reform, organisation and behaviour, the role of workplace committees, trade unions at the enterprise level, shop-floor and industry unionism; the enterprise bargaining process -- overall framework definitions, dimensions and scope; strengths and weaknesses; the processes -- negotiation, psychological, sociological and economic approaches, stages; impact of enterprise bargaining, workplace flexibility, efficiency, remuneration practices and employee satisfaction; grievance handling and grievance procedures; differences with other forms of negotiation, formal or informal; consultation and participation; issues involved, differences with negotiation; impact of changes in wage determination on workplace, particularly the work choices changes and current and future strategic and legislative directions in enterprise bargaining and workplace agreements.

International Human Resource Management

This unit covers concepts of international human resource management (HRM). It examines the internationalisation of firms, a range of comparative systems and structures of employment relations internationally, global stakeholders, human rights, and strategic management of global organisations. It incudes analysis of issues including recruitment, training, management of expatriates, pay, and the impact of society, politics, economics and culture of host countries on human resource strategies.

Workplace Behaviour

The primary concern of this unit is to equip students with an understanding of how to apply sociology and work psychology to effectively manage human resources. The unit analyses both the individual (psychological) and social (sociological) factors that influence workplace behaviour and relations in the workplace. The structure of the unit is thematic, drawing on the major theoretical frameworks of psychology and sociology, and applying them to the practice of human resource management and to contemporary issues within the workplace.

Negotiation, Bargaining and Advocacy

Negotiation, bargaining and advocacy are central activities in employment relations processes. Effective human resource management and industrial relations practitioners require knowledge of the theoretical perspectives in negotiation together with an ability to critique the relevance and application of these perspectives. The importance of strategy and judgement in negotiation is highlighted and students are given the opportunity to develop their skills through negotiation exercises. An important theme in the unit is the assessment of the contextual and regulatory factors that shape negotiation, bargaining and advocacy practice. This aspect draws on contemporary debates in these spheres most notably concerning the Australian context.

Spring session

Reward and Performance Management

The unit introduces students to critical perspectives in reward management. The structure of the course is initially thematic and considers in turn: the wider context in which reward strategies are devised; the strategic decisions that arise in the organisational context if reward is to meet regulatory requirements, the organisation's objectives and the expectations of the workforce, and the component parts (base pay, variable play, transactional rewards, relational rewards of contemporary reward). This unit examines the relationship between performance and reward, performance management systems and the alignment of employer performance with achievement of organisational objectives. Various models of performance management and performance appraisal techniques are critically assessed.

Human Resource and Industrial Relations Strategy

This unit analyses the human resource and industrial relations strategies of the major employment relations stakeholders. While the principal focus is on the organisational level of analysis and on the strategic interventions introduced by management, the unit also analyses the strategic roles of government, trade unions, and employer associations. It covers the development of human resource management and industrial relations as a professional field, the relationship between business strategies and HR/IR strategies, stakeholders and strategic choice, ethics and professional standards, strategic HR/IR interventions; evaluation of strategy.

Processes and Evaluation in Employment Relations

This unit applies theory and skills developed throughout the key program in HRM/IR to real-world organisational and policy challenges and opportunities. Students will develop and use employment relations concepts and 'metrics' to design implementation plans and to evaluate policies, practices and change initiatives. Evaluation of non-employment relations policies and procedures in terms of their potential impact on employment relations performance will also be assessed. Sustainable and competitive employment relations will be evaluated at organisational, local, regional, national and industry levels.

Choose one of

Employee Training and Development

This unit explores such questions as: Training -- what is it!! How is it linked to strategic development!! It explores education versus training versus development; managing the training department, upper management involvement, career development; cost-effectiveness of training and development; training and development needs -- how people learn, implications for training and development of staff, models and roles for training; needs analysis, objective setting, and the implications of politics, culture and government; curriculum -- methods content, people, sequencing of curriculum; the advantages and disadvantages of various training methods; measurement of success philosophies, instruments of measurement and post-training measurement.

Managing Diversity

This unit explores the complexities and challenges of managing diverse workforces in contemporary organisations. Using applied learning approaches, students are required to formulate corporate policies relating to diversity and then evaluate the implications for implementing these policies in a real world setting. As a key component of human resource management, students are expected to appreciate both the theoretical and practical elements of managing diversity and are required to reflect on their own learning process throughout the unit.

Occupational Health and Safety

The nature and history of occupational health and safety in Australia, legal frameworks including occupational health and safety acts and workers' compensation. OH&S is considered using the medical, legal, economic, industrial relations and management perspectives. Identifying, assessing, monitoring risks; and specific occupational hazards and intervention strategies are also covered.

Bachelor of Information and Communications Technology/ Bachelor of Business and Commerce (International Business)

Parramatta campus

Year 1

Autumn session

Programming Fundamentals

As a first unit in computer programming, Programming Fundamentals covers basic computer architecture, basic data and file structures, concept of algorithms, programming constructs, programming language features and functions, program design, test design, basic documentation. A high level programming language is employed to solve problems in a structured manner.

Systems Analysis and Design

This unit provides an introduction to systems analysis and design. Incorporating systems concepts, theories and methodologies, this unit provides students with elementary problem solving experience in computerised information systems. Students will gain the ability to derive systems requirements from problem definitions and to produce system models using process, data, object and network modelling. Design and implementation issues include, (but may not be limited to), elementary database design, input, output and user interface design and prototyping. Students are also introduced to roles and responsibilities in information systems development, selection of packaged solutions and the principles of software quality.

Choose one of

Principles of Professional Communication 1

The unit provides students with an introductory understanding of a range of communication theories and practices necessary for academic work and professional success.

Business Academic Skills

This is a foundation unit that addresses academic essay writing skills relevant to business and economic issues. The unit is designed to develop basic student proficiencies such as information collection, analysis and evaluation, and logical reasoning skills. Through the analysis of ethical issues, this unit teaches students to research; reference using the College of Business and Law's Harvard style; analyse data; develop an argument; and write an academic essay.

Choose one of

Statistics for Business

Statistics for Business introduces the basic concepts and techniques of statistics that are particularly relevant to problem solving in business. It also provides a sound base for more advanced study in statistics and forecasting in subsequent sessions. Topics include: presentation of data; descriptive statistics; the role of uncertainty in business decision making; hypothesis testing; and basic forecasting.

Statistical Decision Making

Statistical Decision Making introduces students to various statistical techniques supporting the study of computing and science. Presentation of the content will emphasize the correct principles and procedures for collecting and analysing scientific data, using information and communication technologies. Topics include describing different sets of data, probability distributions, statistical inference, and simple linear regression and correlation.

Spring session

Marketing Principles

This unit is a survey of the marketing process, introducing students to the marketing concept, strategic and marketing planning, marketing research, consumer and customer behaviour, issues of market segmentation, targeting and positioning as well as all the elements of the marketing mix (product/service, pricing, distribution and marketing communication strategies).

Object Oriented Analysis

Analyzing and modeling requirements using the object-oriented (OO) approach is the core strength of this unit. The system analysis is taken to greater depths within the context of Object Orientation. The Unified Modeling Language version 2.0 (notably use cases, activity diagrams, class diagrams and sequence diagrams) is used as a modeling standard for creating OO models in the problem space. This unit also covers methodologies for OO analysis work through practical case studies.

Computer Networking

Computer Networking is an introductory unit in computer systems networking. It covers basic networking technologies, Ethernet fundamentals, ISO OSI model, routing, switching and subnetting, the Internet architecture, networking protocols including TCP/IP, important networking devices such as repeaters, hubs, bridges, switches, routers and gateways, basic management and security issues. This unit is also the first of three units, which will prepare students for industry based networking certification (CCNA).

Database Design and Development

The main purpose of this unit is to provide students with an opportunity to gain a basic knowledge of database design and development including data modeling methods, techniques for database design using a set of business rules that are derived from a case study and finally implementation of the database using a commercial relational database management system. The unit also examines a number of important database concepts such as database administration, concurrency, backup and recovery and security. At the same time student learning and intercommunication skills are enhanced by running tutorial presentations and group assignments.

Year 2

Autumn session

Management Dynamics

This unit provides an opportunity for students to engage with the dynamics of the management of organisations. Students will be introduced to the connection between the way work and systems are organised and managed and their impact on individuals and societies. This is achieved by using case based opportunities to examine real life contexts. This is an essential unit for business students that can be taken by any student needing a broad initial understanding of management.

Technologies for Web Applications

Building on material covered in Programming Fundamentals this unit introduces students to the basics of developing interactive and dynamic web applications from both the client and server perspective. The unit covers web site design, web site development, web page accessibility and usability, XHTML, CSS, client side and server side scripting, database interaction, web site promotion (SEO), legal issues and web security.

Programming Techniques

This unit builds on the programming foundation laid in the unit Programming Fundamentals. Utilising an object-oriented language it continues the development of programming skills and methodologies required for professional programming and for further study in later computing units. Topics covered include object-oriented programming techniques of encapsulation, inheritance and polymorphism, programming concepts including pointers, references, multi-dimensional arrays, strings, file I/O, and abstract data types.

Computer Networks and Internets

This unit extends on the work undertaken in the prerequisite unit and provides students with an in-depth understanding of the role of TCP/IP, ICMP and routing protocols used in IP networks and internetworks. Students will learn about the critical role of routing protocols and how to design, construct and implement small internets. Students will also learn how to perform basic management and security tasks in a practical, hands-on fashion using Cisco routers and other networking equipment. This is the second of three units that prepares the student for industry based networking certification (CCNA).

Spring session

Web Systems Development

In this unit students further develop their theoretical and practical skills in designing and developing web based information systems using systems analysis, programming, database, human computer interaction and web technologies skills that they have learnt in previous units. Current web development technologies and/or frameworks will be utilised to build a complex web information system in a collaborative web development team. Techniques of porting web systems to mobile platforms will also be explored.

Discrete Structures and Complexity

The fact that computers work at all in the way they do is due to the formal mathematical structure that is used in their design. The same holds for establishing important matters such as the reliability of our computer networks. This unit presents, in their computing context, a range of mathematical concepts that are essential for understanding a number of topics concerning computers: the ways they work, they ways they interact, and the ways we interact with them.

Introduction to Business Law

This is an introductory law unit designed to introduce the fundamentals of law in a commercial context. The unit introduces students to the basic principles of law and the legal system as well as examining some of the major areas of law that impact on commercial dealings. This unit examines the structure of the legal system, the way law is made and the main areas of law relevant to starting and running a business including contracts, torts and consumer protection.

Principles of Economics

This unit is an introduction to economic concepts and contemporary economic issues. It introduces students to basic concepts such as markets and their operation, the behaviour of firms, the efficiency and potential failings of free markets, the role of government, key macroeconomic variables and problems such as unemployment. It illuminates these concepts via application to contemporary economic issues and debates over different theoretical perspectives. This unit also exposes students to recent developments in economics via presentations by specialist guest lecturers.

Year 3

Autumn session

Human-Computer Interaction

A key component to the discipline of Information Systems is the understanding and the advocacy of the user in the development of IT applications and systems. IT graduates must develop a mind-set that recognizes the importance of users and organizational contexts. They must employ user-centered methodologies in the development, evaluation, and deployment of IT applications and systems. This unit examines human-computer interaction in order to develop and evaluate software, websites and information systems that not only look professional but are usable, functional and accessible.

Professional Development

This is a final year unit that builds on foundation and intermediate computing units to prepare students for professional experience. The unit covers the content in three modules as 1) Ethics and Professional Code of Conduct, 2) Project Management, and 3) Legal, Social, Environmental issues, Quality Assurance and IT Compliance. The content covered in these three modules are carefully designed to fill in the gaps in knowledge that is not so far covered previous units in preparing students for the challenging projects units and professional working life ahead. This unit is a pre-requisite to the capstone project, covered in Professional Experience Project unit.

Operating Systems Programming

This unit provides the knowledge of the internal structure and functionality of Operating Systems. An operating system defines an abstraction of hardware behaviour and provides a range of services more suitable for ICT application development than what raw hardware could deliver, in terms of convenience, efficiency and security. It is important that ICT Professionals have some understanding of how these services are realized. For ICT Professionals whose role includes supporting the operating system this unit provides the introduction to the relevant theory and practice.

Accounting Information for Managers

This unit provides exposure to financial and management accounting information from a user of accounting information viewpoint. The unit aims to provide breadth of awareness and knowledge in relevant fields of accounting essential to decision making for managers.

Spring session

Professional Experience

Professional Experience is a final year capstone project unit. This unit provides opportunities for students to gain hands-on experience in software systems requirements definition, analysis, design and implementation, in a real-world setting. Students work in groups, guided by an academic supervisor or an industry mentor, in achieving the goals set by the client that provides the project. Suitable projects are sourced from external organisations or within UWS by way of giving the students professional experience in independent learning and reflective practice.

Introduction to International Business

This unit introduces students to the nature of international business operations in the world economy. The first part focuses on the basic concepts and theories of international trade, investment, and foreign exchange which form the foundation of a firm's international business activities. The second part is devoted to the economic, cultural, political and ethical environments and their effects on a firm's international business operations. The third and last part provides an overview of how the functional areas of business i.e. Marketing, production, human resource and finance are conducted in and affected by the multifaceted environment of an internationally oriented firm.

And two electives

Year 4

Autumn session

Globalisation and Trade

This unit introduces students to the history and analytical methods of international trade theories and their applications. The theories are applied to contemporary issues in their institutional settings, in particular to: growth and development; economic integration and trading blocs; and the transformation of formerly planned economies as participants in global market structures.

International Marketing

Marketing internationally has become a necessity for many firms that wish to survive and grow in today's dynamic and increasingly linked world economy. Globalisation in its many forms is a powerful driver of change. 'International Marketing' is concerned with understanding and successfully managing the different international economic, cultural, political and legal environments as they affect the marketing activities of companies. This unit will examine the role of marketing research, international finance, overseas market entry and expansion strategies and the marketing mix in international markets. This unit provides students with a sound theoretical basis and, particularly, a practical understanding of how companies operate in international markets.

International Business Strategy

In an environment where operating internationally is becoming the norm rather than the exception, firms are faced with ever increasing complexity when formulating their business strategy. This requires an understanding of how firms become and remain international, the basic modes of international involvement, the practice of multinational management and how firms can establish a balance between the sometimes conflicting demands of headquarters, the subsidiary and the governments of all the countries where the multinational enterprise operates. This unit will cover these issues and will deal with both large and small companies that must be global to survive.

International Business Finance

The unit is designed to provide students with an overview of the economic, political and institutional environment in which international business is conducted. Particular attention is given to the historical development of the international monetary system, the transnational corporation and the impact of globalization upon international financial transactions and international business practices.

Spring session

International Business Project

This is a capstone unit in International Business. The aim of the unit is to give students a real-life action learning project in which they undertake an international business strategic planning and analysis exercise for a client organisation. This project usually involves students working in small teams for a client organisation under the direct supervision of the lecturer.

International Marketing Research

This unit aims to provide students with tools to undertake and critically evaluate simple international marketing research projects. It covers basic marketing research concepts and statistical techniques with emphasis on the impact of the international environment in conducting both primary and secondary data research.

Export Strategy and Applications

Internationalisation has become a strategic necessity for many firms wishing to survive and grow in today's increasingly competitive domestic economy. Globalisation in its many forms is a powerful driver of change. 'Export Strategy & Applications' will give students the practical skills needed to manage the day to day international trading activities of any company. This unit examines how and why exporting firms select and plan their entry into foreign markets, the management of intermediaries in the distribution channel, ways of promoting goods and services overseas, and the methods of trade finance, insurance and logistics that companies use on a daily basis as they pursue success internationally. This unit provides students with those essential skills sought by any employer company operating in international markets.

Choose one of

The Markets of Asia

Markets of Asia unit offers a balanced and practical introduction to the dynamic and robust Asian market place. Most of the students undertaking this unit will have exposure to countries other than Australia and would have travelled internationally or have an intention to do so. In the present context of globalisation, business is international business. In Australia today even a small locally based manufacturing company's operations are in some way influenced by the tentacles of Asian businesses. This is a journey that starts with a major Asian powerhouse, Peoples Republic of China and ends at the doorstep of another Asian powerhouse, India.

The Markets of Europe

This unit will profile the member states of the European Union in terms of their marketing environment, with emphasis on those various features, similarities, differences and interactions deemed to be of commercial and marketing significance. A major focus of the course will be the impact of European integration and the relevance of the European Union. The European Union will be discussed in its global context, particularly its relationship with Central and Eastern Europe and the Asia-Pacific. The course therefore gives students the opportunity to undertake macro-environmental analysis and examine the effects of environmental influences on marketing, while also learning about other cultures.

Bachelor of Information and Communications Technology/ Bachelor of Business and Commerce (Management)

Parramatta and Campbelltown campus

Year 1

Autumn session

Programming Fundamentals

As a first unit in computer programming, Programming Fundamentals covers basic computer architecture, basic data and file structures, concept of algorithms, programming constructs, programming language features and functions, program design, test design, basic documentation. A high level programming language is employed to solve problems in a structured manner.

Systems Analysis and Design

This unit provides an introduction to systems analysis and design. Incorporating systems concepts, theories and methodologies, this unit provides students with elementary problem solving experience in computerised information systems. Students will gain the ability to derive systems requirements from problem definitions and to produce system models using process, data, object and network modelling. Design and implementation issues include, (but may not be limited to), elementary database design, input, output and user interface design and prototyping. Students are also introduced to roles and responsibilities in information systems development, selection of packaged solutions and the principles of software quality.

Choose one of

Business Academic Skills

This is a foundation unit that addresses academic essay writing skills relevant to business and economic issues. The unit is designed to develop basic student proficiencies such as information collection, analysis and evaluation, and logical reasoning skills. Through the analysis of ethical issues, this unit teaches students to research; reference using the College of Business and Law's Harvard style; analyse data; develop an argument; and write an academic essay.

Principles of Professional Communication 1

The unit provides students with an introductory understanding of a range of communication theories and practices necessary for academic work and professional success.

Choose one of

Statistics for Business

Statistics for Business introduces the basic concepts and techniques of statistics that are particularly relevant to problem solving in business. It also provides a sound base for more advanced study in statistics and forecasting in subsequent sessions. Topics include: presentation of data; descriptive statistics; the role of uncertainty in business decision making; hypothesis testing; and basic forecasting.

Statistical Decision Making

Statistical Decision Making introduces students to various statistical techniques supporting the study of computing and science. Presentation of the content will emphasize the correct principles and procedures for collecting and analysing scientific data, using information and communication technologies. Topics include describing different sets of data, probability distributions, statistical inference, and simple linear regression and correlation.

Spring session

Marketing Principles

This unit is a survey of the marketing process, introducing students to the marketing concept, strategic and marketing planning, marketing research, consumer and customer behaviour, issues of market segmentation, targeting and positioning as well as all the elements of the marketing mix (product/service, pricing, distribution and marketing communication strategies).

Object Oriented Analysis

Analyzing and modeling requirements using the object-oriented (OO) approach is the core strength of this unit. The system analysis is taken to greater depths within the context of Object Orientation. The Unified Modeling Language version 2.0 (notably use cases, activity diagrams, class diagrams and sequence diagrams) is used as a modeling standard for creating OO models in the problem space. This unit also covers methodologies for OO analysis work through practical case studies.

Computer Networking

Computer Networking is an introductory unit in computer systems networking. It covers basic networking technologies, Ethernet fundamentals, ISO OSI model, routing, switching and subnetting, the Internet architecture, networking protocols including TCP/IP, important networking devices such as repeaters, hubs, bridges, switches, routers and gateways, basic management and security issues. This unit is also the first of three units, which will prepare students for industry based networking certification (CCNA).

Database Design and Development

The main purpose of this unit is to provide students with an opportunity to gain a basic knowledge of database design and development including data modeling methods, techniques for database design using a set of business rules that are derived from a case study and finally implementation of the database using a commercial relational database management system. The unit also examines a number of important database concepts such as database administration, concurrency, backup and recovery and security. At the same time student learning and intercommunication skills are enhanced by running tutorial presentations and group assignments.

Year 2

Autumn session

Management Dynamics

This unit provides an opportunity for students to engage with the dynamics of the management of organisations. Students will be introduced to the connection between the way work and systems are organised and managed and their impact on individuals and societies. This is achieved by using case based opportunities to examine real life contexts. This is an essential unit for business students that can be taken by any student needing a broad initial understanding of management.

Technologies for Web Applications

Building on material covered in Programming Fundamentals this unit introduces students to the basics of developing interactive and dynamic web applications from both the client and server perspective. The unit covers web site design, web site development, web page accessibility and usability, XHTML, CSS, client side and server side scripting, database interaction, web site promotion (SEO), legal issues and web security.

Programming Techniques

This unit builds on the programming foundation laid in the unit Programming Fundamentals. Utilising an object-oriented language it continues the development of programming skills and methodologies required for professional programming and for further study in later computing units. Topics covered include object-oriented programming techniques of encapsulation, inheritance and polymorphism, programming concepts including pointers, references, multi-dimensional arrays, strings, file I/O, and abstract data types.

Computer Networks and Internets

This unit extends on the work undertaken in the prerequisite unit and provides students with an in-depth understanding of the role of TCP/IP, ICMP and routing protocols used in IP networks and internetworks. Students will learn about the critical role of routing protocols and how to design, construct and implement small internets. Students will also learn how to perform basic management and security tasks in a practical, hands-on fashion using Cisco routers and other networking equipment. This is the second of three units that prepares the student for industry based networking certification (CCNA).

Spring session

Web Systems Development

In this unit students further develop their theoretical and practical skills in designing and developing web based information systems using systems analysis, programming, database, human computer interaction and web technologies skills that they have learnt in previous units. Current web development technologies and/or frameworks will be utilised to build a complex web information system in a collaborative web development team. Techniques of porting web systems to mobile platforms will also be explored.

Discrete Structures and Complexity

The fact that computers work at all in the way they do is due to the formal mathematical structure that is used in their design. The same holds for establishing important matters such as the reliability of our computer networks. This unit presents, in their computing context, a range of mathematical concepts that are essential for understanding a number of topics concerning computers: the ways they work, they ways they interact, and the ways we interact with them.

Introduction to Business Law

This is an introductory law unit designed to introduce the fundamentals of law in a commercial context. The unit introduces students to the basic principles of law and the legal system as well as examining some of the major areas of law that impact on commercial dealings. This unit examines the structure of the legal system, the way law is made and the main areas of law relevant to starting and running a business including contracts, torts and consumer protection.

Principles of Economics

This unit is an introduction to economic concepts and contemporary economic issues. It introduces students to basic concepts such as markets and their operation, the behaviour of firms, the efficiency and potential failings of free markets, the role of government, key macroeconomic variables and problems such as unemployment. It illuminates these concepts via application to contemporary economic issues and debates over different theoretical perspectives. This unit also exposes students to recent developments in economics via presentations by specialist guest lecturers.

Year 3

Autumn session

Human-Computer Interaction

A key component to the discipline of Information Systems is the understanding and the advocacy of the user in the development of IT applications and systems. IT graduates must develop a mind-set that recognizes the importance of users and organizational contexts. They must employ user-centered methodologies in the development, evaluation, and deployment of IT applications and systems. This unit examines human-computer interaction in order to develop and evaluate software, websites and information systems that not only look professional but are usable, functional and accessible.

Professional Development

This is a final year unit that builds on foundation and intermediate computing units to prepare students for professional experience. The unit covers the content in three modules as 1) Ethics and Professional Code of Conduct, 2) Project Management, and 3) Legal, Social, Environmental issues, Quality Assurance and IT Compliance. The content covered in these three modules are carefully designed to fill in the gaps in knowledge that is not so far covered previous units in preparing students for the challenging projects units and professional working life ahead. This unit is a pre-requisite to the capstone project, covered in Professional Experience Project unit.

Operating Systems Programming

This unit provides the knowledge of the internal structure and functionality of Operating Systems. An operating system defines an abstraction of hardware behaviour and provides a range of services more suitable for ICT application development than what raw hardware could deliver, in terms of convenience, efficiency and security. It is important that ICT Professionals have some understanding of how these services are realized. For ICT Professionals whose role includes supporting the operating system this unit provides the introduction to the relevant theory and practice.

Accounting Information for Managers

This unit provides exposure to financial and management accounting information from a user of accounting information viewpoint. The unit aims to provide breadth of awareness and knowledge in relevant fields of accounting essential to decision making for managers.

Spring session

Professional Experience

Professional Experience is a final year capstone project unit. This unit provides opportunities for students to gain hands-on experience in software systems requirements definition, analysis, design and implementation, in a real-world setting. Students work in groups, guided by an academic supervisor or an industry mentor, in achieving the goals set by the client that provides the project. Suitable projects are sourced from external organisations or within UWS by way of giving the students professional experience in independent learning and reflective practice.

Organisational Behaviour

Organisational Behaviour focuses on people in the work place, what motivates them, their attitudes, and how they interact with others. The effects of different communication and types of conflict are also examined. The unit focuses on the individual and group processes of organisational behaviour. Students will also gain an understanding of the importance of research in what might be classified as the non-tangibles in organisational effectiveness. This unit aims to develop personal and interpersonal skills of prospective managers for working in contemporary organisational settings.

And two electives

Year 4

Autumn session

Business, Society and Policy

The purpose of this unit is to explore through reflection and social inquiry the complex relationships between businesses and their stakeholders, critically evaluating social and political impacts of business decisions and practices and the challenges and ethical dilemmas emerging in the context of global capitalism. Students will examine these relationships within the framework of the development of capitalism, considering the importance of government roles to regulate the impacts of business actions on society and vice versa. It emphasises the social responsibility of the firm and the role of ideology used to justify the actions of business, society and government.

Cross Cultural Management

21st Century businesses are looking more and more similar in the way they are designed and operated. Yet to be successful and to gain comparative advantage it is imperative that these businesses manage their workforces differently. Critical to this different way of managing is culture. Culture is the cornerstone that makes people similar, yet different. Taking a multidisciplinary and 'hands on' approach, this unit examines the impacts of culture on business practices and management styles.

Management of Change

This unit introduces the concepts of organisational change, the need to manage change as a change agent and how to develop and optimise change models and schemes. In this unit we encourage you to consider the world from different perspectives. We wish you to challenge your own ways of learning and to try to include more reflection in the work that you do. The unit will be driven by theory as well as practice and will need you to read conflicting viewpoints in order to understand the complexity of the relationships we are discussing.

Power, Politics and Knowledge

The core aim of this unit is to provide students with a thorough grasp of the complex relationships between power, politics and knowledge in organisational settings. It also highlights the need for managers to use power ethically and equitable. These aims are addressed through an examination of a range of theories of power and topics such as: distribution and exercise of power in organisational settings, organisational politics, gender and power, language and power, resistance to power, and others. Innovative class activities and assessment methods (e.g., reflective brainstorming; storytelling; film analysis) are used in this unit to ensure that students are able to effectively apply theoretical concepts to real life situations.

Spring session

Global Operations and Logistics Management

Global Operations and Logistics Management is an expansive unit designed for students interested in the organisational processes undertaken in providing products and services to customers. A range of tactical and strategic considerations are investigated to help students understand the role of global operations and logistics within an organisational context. The unit covers internal activities of manufacturing and service organisations. A range of quantitative tools and techniques that support managerial decision making involving trade-offs, priorities and choices are introduced. While the latest trends in logistics and operations management are also reviewed.

Organisation Analysis and Design

This unit analyses the nature and role of organisational structures and designs within the context of turbulent, rapidly changing, external environments. It equips future managers with the theoretical and practical tools to understand and deal with tensions and paradoxes that arise through processes of 'getting things done' in an era of increased globalisation and 'virtualisation' of work processes. To this end, OAD examines key theoretical schools of organisational analysis, and through the use of case-studies, provides opportunities for students to consolidate their understanding of concepts, structures and processes used to achieve outcomes in organisations. Students are invited to learn through involvement in, and reflection upon, a range of individual and collaborative activities.

Contemporary Management Issues

This is an engaged unit that requires students to undertake real-world projects to support selected industry or community partners. The unit also blends in-class and online activities as well as individual and group work, with self-directed problem-based learning. The focus of students' learning is on social and environmental issues in management, and the in-class workshops support students to conduct the required engagement activities with industry or community partners. As a third-year unit, attention is given to students' application of the knowledge and skills already acquired in their degree programs, and on the practice of business management skills.

Strategic Management

The choice perspective of strategic management. External environmental assessment and choice. Analysis of international strategic capabilities. Strategy formulation: choice of mission, strategic goals, and a strategy. Implementing strategies through plans, functional strategies, and budgets. Implementing strategy through organisation structure. Implementing strategy through culture, leadership, and human resource management. Control of strategy. Special cases of strategic management: entrepreneurial and non-profit organisations. Strategic management in the international area. Social issues in strategic management. Strategic management in the future.

Bachelor of Information and Communications Technology/ Bachelor of Business and Commerce (Marketing)

Parramatta and Campbelltown campus

Year 1

Autumn session

Programming Fundamentals

As a first unit in computer programming, Programming Fundamentals covers basic computer architecture, basic data and file structures, concept of algorithms, programming constructs, programming language features and functions, program design, test design, basic documentation. A high level programming language is employed to solve problems in a structured manner.

Systems Analysis and Design

This unit provides an introduction to systems analysis and design. Incorporating systems concepts, theories and methodologies, this unit provides students with elementary problem solving experience in computerised information systems. Students will gain the ability to derive systems requirements from problem definitions and to produce system models using process, data, object and network modelling. Design and implementation issues include, (but may not be limited to), elementary database design, input, output and user interface design and prototyping. Students are also introduced to roles and responsibilities in information systems development, selection of packaged solutions and the principles of software quality.

Choose one of

Business Academic Skills

This is a foundation unit that addresses academic essay writing skills relevant to business and economic issues. The unit is designed to develop basic student proficiencies such as information collection, analysis and evaluation, and logical reasoning skills. Through the analysis of ethical issues, this unit teaches students to research; reference using the College of Business and Law's Harvard style; analyse data; develop an argument; and write an academic essay.

Principles of Professional Communication 1

The unit provides students with an introductory understanding of a range of communication theories and practices necessary for academic work and professional success.

Choose one of

Statistics for Business

Statistics for Business introduces the basic concepts and techniques of statistics that are particularly relevant to problem solving in business. It also provides a sound base for more advanced study in statistics and forecasting in subsequent sessions. Topics include: presentation of data; descriptive statistics; the role of uncertainty in business decision making; hypothesis testing; and basic forecasting.

Statistical Decision Making

Statistical Decision Making introduces students to various statistical techniques supporting the study of computing and science. Presentation of the content will emphasize the correct principles and procedures for collecting and analysing scientific data, using information and communication technologies. Topics include describing different sets of data, probability distributions, statistical inference, and simple linear regression and correlation.

Spring session

Marketing Principles

This unit is a survey of the marketing process, introducing students to the marketing concept, strategic and marketing planning, marketing research, consumer and customer behaviour, issues of market segmentation, targeting and positioning as well as all the elements of the marketing mix (product/service, pricing, distribution and marketing communication strategies).

Object Oriented Analysis

Analyzing and modeling requirements using the object-oriented (OO) approach is the core strength of this unit. The system analysis is taken to greater depths within the context of Object Orientation. The Unified Modeling Language version 2.0 (notably use cases, activity diagrams, class diagrams and sequence diagrams) is used as a modeling standard for creating OO models in the problem space. This unit also covers methodologies for OO analysis work through practical case studies.

Computer Networking

Computer Networking is an introductory unit in computer systems networking. It covers basic networking technologies, Ethernet fundamentals, ISO OSI model, routing, switching and subnetting, the Internet architecture, networking protocols including TCP/IP, important networking devices such as repeaters, hubs, bridges, switches, routers and gateways, basic management and security issues. This unit is also the first of three units, which will prepare students for industry based networking certification (CCNA).

Database Design and Development

The main purpose of this unit is to provide students with an opportunity to gain a basic knowledge of database design and development including data modeling methods, techniques for database design using a set of business rules that are derived from a case study and finally implementation of the database using a commercial relational database management system. The unit also examines a number of important database concepts such as database administration, concurrency, backup and recovery and security. At the same time student learning and intercommunication skills are enhanced by running tutorial presentations and group assignments.

Year 2

Autumn session

Management Dynamics

This unit provides an opportunity for students to engage with the dynamics of the management of organisations. Students will be introduced to the connection between the way work and systems are organised and managed and their impact on individuals and societies. This is achieved by using case based opportunities to examine real life contexts. This is an essential unit for business students that can be taken by any student needing a broad initial understanding of management.

Technologies for Web Applications

Building on material covered in Programming Fundamentals this unit introduces students to the basics of developing interactive and dynamic web applications from both the client and server perspective. The unit covers web site design, web site development, web page accessibility and usability, XHTML, CSS, client side and server side scripting, database interaction, web site promotion (SEO), legal issues and web security.

Programming Techniques

This unit builds on the programming foundation laid in the unit Programming Fundamentals. Utilising an object-oriented language it continues the development of programming skills and methodologies required for professional programming and for further study in later computing units. Topics covered include object-oriented programming techniques of encapsulation, inheritance and polymorphism, programming concepts including pointers, references, multi-dimensional arrays, strings, file I/O, and abstract data types.

Computer Networks and Internets

This unit extends on the work undertaken in the prerequisite unit and provides students with an in-depth understanding of the role of TCP/IP, ICMP and routing protocols used in IP networks and internetworks. Students will learn about the critical role of routing protocols and how to design, construct and implement small internets. Students will also learn how to perform basic management and security tasks in a practical, hands-on fashion using Cisco routers and other networking equipment. This is the second of three units that prepares the student for industry based networking certification (CCNA).

Spring session

Web Systems Development

In this unit students further develop their theoretical and practical skills in designing and developing web based information systems using systems analysis, programming, database, human computer interaction and web technologies skills that they have learnt in previous units. Current web development technologies and/or frameworks will be utilised to build a complex web information system in a collaborative web development team. Techniques of porting web systems to mobile platforms will also be explored.

Discrete Structures and Complexity

The fact that computers work at all in the way they do is due to the formal mathematical structure that is used in their design. The same holds for establishing important matters such as the reliability of our computer networks. This unit presents, in their computing context, a range of mathematical concepts that are essential for understanding a number of topics concerning computers: the ways they work, they ways they interact, and the ways we interact with them.

Introduction to Business Law

This is an introductory law unit designed to introduce the fundamentals of law in a commercial context. The unit introduces students to the basic principles of law and the legal system as well as examining some of the major areas of law that impact on commercial dealings. This unit examines the structure of the legal system, the way law is made and the main areas of law relevant to starting and running a business including contracts, torts and consumer protection.

Principles of Economics

This unit is an introduction to economic concepts and contemporary economic issues. It introduces students to basic concepts such as markets and their operation, the behaviour of firms, the efficiency and potential failings of free markets, the role of government, key macroeconomic variables and problems such as unemployment. It illuminates these concepts via application to contemporary economic issues and debates over different theoretical perspectives. This unit also exposes students to recent developments in economics via presentations by specialist guest lecturers.

Year 3

Autumn session

Human-Computer Interaction

A key component to the discipline of Information Systems is the understanding and the advocacy of the user in the development of IT applications and systems. IT graduates must develop a mind-set that recognizes the importance of users and organizational contexts. They must employ user-centered methodologies in the development, evaluation, and deployment of IT applications and systems. This unit examines human-computer interaction in order to develop and evaluate software, websites and information systems that not only look professional but are usable, functional and accessible.

Professional Development

This is a final year unit that builds on foundation and intermediate computing units to prepare students for professional experience. The unit covers the content in three modules as 1) Ethics and Professional Code of Conduct, 2) Project Management, and 3) Legal, Social, Environmental issues, Quality Assurance and IT Compliance. The content covered in these three modules are carefully designed to fill in the gaps in knowledge that is not so far covered previous units in preparing students for the challenging projects units and professional working life ahead. This unit is a pre-requisite to the capstone project, covered in Professional Experience Project unit.

Operating Systems Programming

This unit provides the knowledge of the internal structure and functionality of Operating Systems. An operating system defines an abstraction of hardware behaviour and provides a range of services more suitable for ICT application development than what raw hardware could deliver, in terms of convenience, efficiency and security. It is important that ICT Professionals have some understanding of how these services are realized. For ICT Professionals whose role includes supporting the operating system this unit provides the introduction to the relevant theory and practice.

Accounting Information for Managers

This unit provides exposure to financial and management accounting information from a user of accounting information viewpoint. The unit aims to provide breadth of awareness and knowledge in relevant fields of accounting essential to decision making for managers.

Spring session

Professional Experience

Professional Experience is a final year capstone project unit. This unit provides opportunities for students to gain hands-on experience in software systems requirements definition, analysis, design and implementation, in a real-world setting. Students work in groups, guided by an academic supervisor or an industry mentor, in achieving the goals set by the client that provides the project. Suitable projects are sourced from external organisations or within UWS by way of giving the students professional experience in independent learning and reflective practice.

Consumer Behaviour

A focus on the consumer is critical in marketing philosophy. Effective marketing strategies are necessarily formulated as a result of the understanding of basic consumer behaviour. This unit covers assumptions and concepts related to understanding the consumer, including but not limited to cultural and ethnic values, social class and status, personal influence, family and household influences, situational influences, consumer resources, involvement, motivation and knowledge, attitudes, individual differences in behaviour, personality, values and lifestyle, information processing, learning, influencing attitudes, diagnosis of decision process and behaviour, consumer decision-making process and need recognition, information search, alternative evaluation, purchase and its outcomes, retailing and consumer trends, market segmentation, diffusion of innovations, global consumer markets, consumerism and social responsibility.

And two electives

Year 4

Autumn session

Marketing Communications

Developing and managing an effective integrated marketing communications (IMC) program is a vital part of successful marketing. Moreover, IMC is a highly visible and demanding aspect of marketing communication effort at brand level. This unit, grounded in marketing principles, provides students with an understanding of coordinating major elements of the communication mix - advertising, sales promotions, personal selling, sponsorship marketing, public relations, direct marketing, and point of purchase material.

Marketing Research

Marketing Research provides a comprehensive appreciation of the methods, uses and limitations of contemporary marketing research. The emphasis is on a conceptual understanding of research method rather than applied research application, which is the focus of a later unit. Students gain exposure to concepts such as research design, information collection, data processing and analysis and results communication. Students gain exposure to qualitative and quantitative techniques with an appreciation of the role of computer processing in marketing research.

Strategic Marketing Management

This unit is about developing and managing innovative competitive marketing strategies. It crosses the traditional boundaries of marketing and is therefore influenced by concepts and tools from a range of disciplines including strategic management, entrepreneurship and marketing. The central focus is on how marketing strategy and its management can create superior and sustainable value for both customers and shareholders.

International Marketing

Marketing internationally has become a necessity for many firms that wish to survive and grow in today's dynamic and increasingly linked world economy. Globalisation in its many forms is a powerful driver of change. 'International Marketing' is concerned with understanding and successfully managing the different international economic, cultural, political and legal environments as they affect the marketing activities of companies. This unit will examine the role of marketing research, international finance, overseas market entry and expansion strategies and the marketing mix in international markets. This unit provides students with a sound theoretical basis and, particularly, a practical understanding of how companies operate in international markets.

Spring session

Marketing of Services

Given the service-based nature of modern economies, business graduates will either work for firms whose central offering is service or be employed by organisations that use service as an integral supporting element in what they do and what they offer. Therefore, increasingly, knowledge and skills in the field of marketing of services are required by personnel operating across various industries and in a range of roles. The unit aims to: expose students to relevant theory and practice in the field of services marketing; develop participants into more complete marketers capable of operating in service marketing environments.

Brand and Product Management

This unit focuses on the role of brand and product management in the context of planning and implementing marketing strategies and is intended to develop a critical appreciation of the inherent challenges contemporary firms encounter in creating and maintaining brand equity.

Business to Business Marketing

This unit encompasses introduction to B2B Marketing, differences between B2B and consumer marketing, organizational buying behaviour, B2B market segmentation, business marketing strategy, management of the 4P's in B2B Marketing, relationship and network marketing, Supply Chain Management and CRM strategies, and evaluating the marketing efforts and making the marketing strategy work.

Marketing Planning Project

Marketing planning project (MPP) assimilates and builds on the wide range of marketing units that students have previously completed. MPP assimilates students' specialist knowledge developed in other units through the use of a 'real-life' case context in which students demonstrate their mastery of marketing in the development and presentation of a professional marketing plan.

Bachelor of Information and Communications Technology/ Bachelor of Business and Commerce (Sport Management)

Campbelltown campus

Year 1

Autumn session

Systems Analysis and Design

This unit provides an introduction to systems analysis and design. Incorporating systems concepts, theories and methodologies, this unit provides students with elementary problem solving experience in computerised information systems. Students will gain the ability to derive systems requirements from problem definitions and to produce system models using process, data, object and network modelling. Design and implementation issues include, (but may not be limited to), elementary database design, input, output and user interface design and prototyping. Students are also introduced to roles and responsibilities in information systems development, selection of packaged solutions and the principles of software quality.

Programming Fundamentals

As a first unit in computer programming, Programming Fundamentals covers basic computer architecture, basic data and file structures, concept of algorithms, programming constructs, programming language features and functions, program design, test design, basic documentation. A high level programming language is employed to solve problems in a structured manner.

Choose one of

Business Academic Skills

This is a foundation unit that addresses academic essay writing skills relevant to business and economic issues. The unit is designed to develop basic student proficiencies such as information collection, analysis and evaluation, and logical reasoning skills. Through the analysis of ethical issues, this unit teaches students to research; reference using the College of Business and Law's Harvard style; analyse data; develop an argument; and write an academic essay.

Principles of Professional Communication 1

The unit provides students with an introductory understanding of a range of communication theories and practices necessary for academic work and professional success.

Choose one of

Statistical Decision Making

Statistical Decision Making introduces students to various statistical techniques supporting the study of computing and science. Presentation of the content will emphasize the correct principles and procedures for collecting and analysing scientific data, using information and communication technologies. Topics include describing different sets of data, probability distributions, statistical inference, and simple linear regression and correlation.

Statistics for Business

Statistics for Business introduces the basic concepts and techniques of statistics that are particularly relevant to problem solving in business. It also provides a sound base for more advanced study in statistics and forecasting in subsequent sessions. Topics include: presentation of data; descriptive statistics; the role of uncertainty in business decision making; hypothesis testing; and basic forecasting.

Spring session

Marketing Principles

This unit is a survey of the marketing process, introducing students to the marketing concept, strategic and marketing planning, marketing research, consumer and customer behaviour, issues of market segmentation, targeting and positioning as well as all the elements of the marketing mix (product/service, pricing, distribution and marketing communication strategies).

Object Oriented Analysis

Analyzing and modeling requirements using the object-oriented (OO) approach is the core strength of this unit. The system analysis is taken to greater depths within the context of Object Orientation. The Unified Modeling Language version 2.0 (notably use cases, activity diagrams, class diagrams and sequence diagrams) is used as a modeling standard for creating OO models in the problem space. This unit also covers methodologies for OO analysis work through practical case studies.

Computer Networking

Computer Networking is an introductory unit in computer systems networking. It covers basic networking technologies, Ethernet fundamentals, ISO OSI model, routing, switching and subnetting, the Internet architecture, networking protocols including TCP/IP, important networking devices such as repeaters, hubs, bridges, switches, routers and gateways, basic management and security issues. This unit is also the first of three units, which will prepare students for industry based networking certification (CCNA).

Database Design and Development

The main purpose of this unit is to provide students with an opportunity to gain a basic knowledge of database design and development including data modeling methods, techniques for database design using a set of business rules that are derived from a case study and finally implementation of the database using a commercial relational database management system. The unit also examines a number of important database concepts such as database administration, concurrency, backup and recovery and security. At the same time student learning and intercommunication skills are enhanced by running tutorial presentations and group assignments.

Year 2

Autumn session

Management Dynamics

This unit provides an opportunity for students to engage with the dynamics of the management of organisations. Students will be introduced to the connection between the way work and systems are organised and managed and their impact on individuals and societies. This is achieved by using case based opportunities to examine real life contexts. This is an essential unit for business students that can be taken by any student needing a broad initial understanding of management.

Technologies for Web Applications

Building on material covered in Programming Fundamentals this unit introduces students to the basics of developing interactive and dynamic web applications from both the client and server perspective. The unit covers web site design, web site development, web page accessibility and usability, XHTML, CSS, client side and server side scripting, database interaction, web site promotion (SEO), legal issues and web security.

Programming Techniques

This unit builds on the programming foundation laid in the unit Programming Fundamentals. Utilising an object-oriented language it continues the development of programming skills and methodologies required for professional programming and for further study in later computing units. Topics covered include object-oriented programming techniques of encapsulation, inheritance and polymorphism, programming concepts including pointers, references, multi-dimensional arrays, strings, file I/O, and abstract data types.

Computer Networks and Internets

This unit extends on the work undertaken in the prerequisite unit and provides students with an in-depth understanding of the role of TCP/IP, ICMP and routing protocols used in IP networks and internetworks. Students will learn about the critical role of routing protocols and how to design, construct and implement small internets. Students will also learn how to perform basic management and security tasks in a practical, hands-on fashion using Cisco routers and other networking equipment. This is the second of three units that prepares the student for industry based networking certification (CCNA).

Spring session

Web Systems Development

In this unit students further develop their theoretical and practical skills in designing and developing web based information systems using systems analysis, programming, database, human computer interaction and web technologies skills that they have learnt in previous units. Current web development technologies and/or frameworks will be utilised to build a complex web information system in a collaborative web development team. Techniques of porting web systems to mobile platforms will also be explored.

Discrete Structures and Complexity

The fact that computers work at all in the way they do is due to the formal mathematical structure that is used in their design. The same holds for establishing important matters such as the reliability of our computer networks. This unit presents, in their computing context, a range of mathematical concepts that are essential for understanding a number of topics concerning computers: the ways they work, they ways they interact, and the ways we interact with them.

Introduction to Business Law

This is an introductory law unit designed to introduce the fundamentals of law in a commercial context. The unit introduces students to the basic principles of law and the legal system as well as examining some of the major areas of law that impact on commercial dealings. This unit examines the structure of the legal system, the way law is made and the main areas of law relevant to starting and running a business including contracts, torts and consumer protection.

Principles of Economics

This unit is an introduction to economic concepts and contemporary economic issues. It introduces students to basic concepts such as markets and their operation, the behaviour of firms, the efficiency and potential failings of free markets, the role of government, key macroeconomic variables and problems such as unemployment. It illuminates these concepts via application to contemporary economic issues and debates over different theoretical perspectives. This unit also exposes students to recent developments in economics via presentations by specialist guest lecturers.

Year 3

Autumn session

Human-Computer Interaction

A key component to the discipline of Information Systems is the understanding and the advocacy of the user in the development of IT applications and systems. IT graduates must develop a mind-set that recognizes the importance of users and organizational contexts. They must employ user-centered methodologies in the development, evaluation, and deployment of IT applications and systems. This unit examines human-computer interaction in order to develop and evaluate software, websites and information systems that not only look professional but are usable, functional and accessible.

Professional Development

This is a final year unit that builds on foundation and intermediate computing units to prepare students for professional experience. The unit covers the content in three modules as 1) Ethics and Professional Code of Conduct, 2) Project Management, and 3) Legal, Social, Environmental issues, Quality Assurance and IT Compliance. The content covered in these three modules are carefully designed to fill in the gaps in knowledge that is not so far covered previous units in preparing students for the challenging projects units and professional working life ahead. This unit is a pre-requisite to the capstone project, covered in Professional Experience Project unit.

Operating Systems Programming

This unit provides the knowledge of the internal structure and functionality of Operating Systems. An operating system defines an abstraction of hardware behaviour and provides a range of services more suitable for ICT application development than what raw hardware could deliver, in terms of convenience, efficiency and security. It is important that ICT Professionals have some understanding of how these services are realized. For ICT Professionals whose role includes supporting the operating system this unit provides the introduction to the relevant theory and practice.

The World of Sport Management

The World of Sport Management offers a contemporary view of sport organisations which are uniquely situated within a broader social, cultural and political environment and requires a different managerial approach. Students will be exposed to key areas within the sport management field including developing goals, decision making, strategic planning, leadership styles, and human resource management.

Spring session

Professional Experience

Professional Experience is a final year capstone project unit. This unit provides opportunities for students to gain hands-on experience in software systems requirements definition, analysis, design and implementation, in a real-world setting. Students work in groups, guided by an academic supervisor or an industry mentor, in achieving the goals set by the client that provides the project. Suitable projects are sourced from external organisations or within UWS by way of giving the students professional experience in independent learning and reflective practice.

Accounting Information for Managers

This unit provides exposure to financial and management accounting information from a user of accounting information viewpoint. The unit aims to provide breadth of awareness and knowledge in relevant fields of accounting essential to decision making for managers.

And two electives

Year 4

Autumn session

Strategic Communication in Sport

Strategic Communication in Sport offers students the opportunity to explore the management of the different types of communication available to sporting organisations. With the high profile of many sporting organisations, communication plays a key part of organisational strategy. Maximising communication through an understanding of the interconnect media relationships and the role of communication within these relationships is explored.

Managing Service and Experience

As service provision becomes increasingly important across a number of industries, some firms are moving beyond the idea of providing a service to providing a total customer experience. Managing Service and Experience introduces students to the exciting concepts of management in the service and experience economy. The unit examines the development of the experience economy and the specialist skills required to manage commercial organisations in the emerging experience economy. Key areas which are covered include: the experience economy, the characteristics of service, service development, service evaluation & service improvement.

Sports Management - Planning and Development

With sport professionalism, globalisation, population change and consumer pressure there is a need for government, not for profit and private enterprise to better plan for and provide sport and leisure facilities and services. Sport Management - Planning and Development provides an in-depth study of the planning and development of sport in the Australian context. Throughout this unit there is a focus on managing change to appropriately planning for future sport and leisure needs within a context of public policy. An introductory framework will be provided emphasizing the historical perspectives of sport and leisure and its history and role within contemporary Australian society.

Service Industry Studies

Service Industry Studies is designed to allow students to develop skills of research planning, execution, interpretation and results dissemination from service industry research projects. Students will learn about and have an opportunity to prepare a literature review, conduct research on a 'problem', collect, analyse and present data on a hypothetical or case based service business issue. Strategies and recommendations in the form of a report will be the outcome of the unit.

Spring session

Sport Management Internship

Sport Management Internship provides students with an opportunity to engage with the sport industry through a 120 hour industry placement. This unit provides the opportunity to observe practitioners in action and to learn in a practical "hands-on" setting. Experience in the field of study is an essential ingredient in preparing an individual for employment either during the period of study or after graduation. Students have the opportunity to see how knowledge and skills acquired in lectures and tutorials/laboratories can be applied and also relate theoretical concepts and skills to situations in sport or exercise -related settings.

Sport and Hospitality Event Management

An essential part of many sport and hospitality businesses involves the organisation and management of special events and the facilities which host them. Sport and Hospitality Event Management provides knowledge and understanding by giving students the opportunity to practically apply skills and knowledge through development and execution of their own special event. The unit calls for students to apply previously learned management strategies, leadership theories, communication skills, and staff management to facilitate their event projects.

Sport Management Applied Project

Students studying Sport Management Applied Project may have the opportunity to undertake an international field trip to experience the sport environment from an international perspective. This unit provides students a unique opportunity to integrate knowledge gained from operational and theoretical perspectives of sport studies into application in an engaged research project in sport management. Students will engage in comprehensive projects which bring together real world industry problems and sport theory.

Contemporary Issues in Sport Management

Sport management operates in an environment where political, economic and legal influences impact on the running of sporting organisations. This unit critically examines contemporary issues influencing the management of sport in Australia.

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