Bachelor of Business and Commerce - Sport Management

Although sport provides entertainment and excitement to countless millions of enthusiasts around the world, it is important to remember that the sporting event itself is just the tip of the iceberg. Behind the scenes, there is an entire industry which is rarely, if ever, seen by sporting fans. And like any other industry, the sport industry needs first class management.

Sport managers and administrators are expected to be multi-skilled, bringing to the workplace a strong work ethic, broad business-based knowledge, and a propensity and ability to be proactive and creative. They must possess numerical and technical competence and have the ability to communicate effectively in a variety of media and genres.

The UWS Sport Management degree combines generic management skills with a specific sport focus. This combination is rare in the market, and such skills are in high industry demand in the areas of event management, sport venue management, and the management of athletes and sporting teams. The course provides a coherent, broad, business-based program with advanced in-depth development of the functions required by a practising sport management professional. What's more, it equips graduates with the skills, knowledge and attitudes to enhance, support and encourage healthy lifestyles through sport – either elite sport, rehabilitation or social activities.

The UWS bachelor of sport management has been developed in close consultation with the industry's emerging professional association and is well suited to equip students with the real-life education required for them to contribute effectively to the development of a dynamic industry.

A Career in Sport Management

As a UWS Sport Management graduate, you can find employment at all levels of government and community engagement, as well as within the private sector for both commercial and non-commercial organisations. Graduates with generic management skills are keenly sought, and those with knowledge specific to the sport arena are rare.

Opportunities exist to manage events, venues, organisations, teams and individuals.

How to Apply

All domestic applications for entry to UWS undergraduate courses must be made through the Universities Admissions Centre (UAC) (opens in a new window). Step by step instructions are available on the Apply Now pages.

All international applications for entry to UWS undergraduate courses must be made via the International Student Admission Application form. Step by step instructions are available on the International Admissions pages.